Boost Impact and Outcomes with VVP Boost Impact and Outcomes with VVP Boost Impact and Outcomes with VVP Boost Impact and Outcomes with VVP Boost Impact and Outcomes with VVP
Stand Out with every single Impression
Virtual product placement (VPP) is an innovative ad format that integrates brands and products into content, ensuring they stand out contextually. Scaling across varied premium content, VPP delivers a unique impact with every impression.
ADS THAT DON’T FEEL LIKE ADS
VPP makes brands and products a natural part of viewers’ favorite content, resulting in a 10x preference for VPP over traditional ad breaks.
PREFERENCE, CONSIDERATION, SALES
Advertisers using VPP significantly increase brand affinity, preference, and consideration, driving a measurable impact on sales. Kantar reports up to a 35% increase in Actual Purchase, demonstrating VPP's high effectiveness.
Driving Performance with VPP
VPP Drives Campaign Performance
25ppt
increase in Ad Awareness
35%
increase in Actual Purchase
23%
higher reach than TV spots
PLAYBOOK AND Case Studies
ads that don’t feel like ads
Liked by 85% of viewers.
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