With reach of the traditional ‘ad-break’ in decline and more and more people going ‘ad free’, it’s harder than ever for advertisers to reach their audiences.
By immersing brands in entertainment, our world-leading in-content advertising platform helps them connect and engage with audiences who are increasingly hard-to-reach, creating an investment opportunity for forward-thinking investors looking to buy into the ad tech space.
INVESTOR RELATIONS
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LATEST INVESTOR RELATED ARTICLES
AI's Role in Product Placement: 6 Things You Should Know
The promises of artificial intelligence (AI) have stirred the marketing world over its potential
How Virtual Product Placement is changing the game for Music Videos
The connection between music and culture has always been profound, and product placement seamlessly
Beyond Virtual Product Placement: The Power of Virtual Signage
WHAT IS VIRTUAL SIGNAGE? In today's rapidly evolving digital landscape, crafting an effective
Kantar unveils ad avoidance causes and correlation between viewer experience and purchase
NEW YORK, NY, USA, August 8, 2023/EINPresswire.com/ -- Mirriad, the leading in-content advertising
Creating Memorable Advertising Experiences: How Virtual Product Placement Engages Audiences and Drives Results
As an advertiser, you know the importance of leaving a lasting impression on your audience with a
Bridging The TV Demand-Inventory Gap
This article was written by Stephan Beringer, CEO at Mirriad. TV inventory is shrinking fast,
Unlocking New Revenue Streams: The Power of Virtual Product Placement in Scaling Growth
In the rapidly evolving world of advertising, where traditional methods are often met with ad
Closing the Gap Between Advertiser DEI Pledges and Diverse Media Spend
By Maria Teresa Hernandez, Head of Partnerships and Multicultural Marketplace
Three C’s of Virtual Product Placement: Creative, Content, Context
If you’re new to virtual product placement, or VPP, getting started can feel overwhelming. What
Unlock the Power of Virtual Product Placement to Amplify Your Brand Reach
Virtual product placement is an innovative and highly effective advertising technique that can help
The Advantages and Challenges of Virtual Product Placement
Virtual product placement is revolutionizing how brands launch campaigns and have become a highly
How to Use Virtual Product Placement to Boost Your Advertising Success
As an advertiser, you understand the importance of getting your message out to as many potential
Multicultural Programming: Why Invest in Minority-Owned Media
This article was written by Maria Teresa Hernandez, Mirriad's Head of Multicultural Marketplace and
Mirriad Leads the Game as Virtual Product Placement Takes Off
Written by Mark Melvin, General Manager, Americas at Mirriad
Mirriad Hires Amazon Alum Danny Ratcliff as Vice President of Operations
At Mirriad, Ratcliff will oversee current end-to-end campaign delivery, while focusing on short and
Why Virtual Product Placement is Essential for Multicultural Strategy
As America shifts to a Majority-Minority Nation, advertisers must diversify their marketing
How Effective is Virtual Product Placement?
Advertising budgets are continuously under pressure, so getting creative with campaigns and
Harmonic Unveils Powerful Addressable Advertising SaaS for Sports Streaming at Scale
We're pleased to announce a New Stand-Alone SSAI SaaS Boasts an Open Ecosystem for Targeted
Exploring the Benefits of Virtual Product Placement for Advertisers
Are you an advertiser looking for new ways to get your product in front of potential customers?
Mirriad Announces Technical Integration with Amagi
We're pleased to announce a technical integration with Amagi that enables content owners to
The Future of Authentic, Engaging Advertising Through VPP
Advertisers have been hard at work trying to connect with audiences in meaningful ways. With the
Leveraging Culture and Context to Reach Latino Consumers
Latinos currently make up 20% of the U.S population. However, despite U.S Latino consumer power
How Virtual Product Placement solves the shortage in black owned media
Voices from Mirriad: Written by Maria Teresa Hernandez Madison Avenue's commitment to Black-owned
How in-content advertising can help brands grow in 2023
Advertisers are always on the lookout for new and innovative ways to reach consumers, and
Mirriad Announces Partnership With Scripps Networks
NEW YORK, NY, USA, December 19, 2022 — Mirriad, the leading in-content advertising company and 2022
5 Creative Best Practices for In-Content Advertising
In-content advertising is a new and powerful way to strengthen and accelerate advertising
Pinterest and Channel 4 Choose Mirriad To Deliver In-Content Advertising
LONDON, UK – 17 November, 2022 - Mirriad, the leading in-content advertising company and 2022
Does in-content advertising connect with consumers?
In-content advertising helps brands to reignite their advertising campaigns in the face of
Boost TV Spots: Amplify with In-Content Ads this Holiday
The holiday season is rapidly approaching and brands are fiercely competing to grab the attention
Mirriad Wins AdExchanger Awards - Most Innovative TV Advertising Tech
New York, NY - October 18, 2022 — Mirriad, the leading in-content advertising firm powered by
Everything you need to know about virtual product placement
Virtual product placement is a leading emerging technology that every advertiser and brand needs to
Virtual product placement in the holidays boosts audience reach by 39%
Mirriad’s in-content advertising during the 2021 holiday season delivered approximately 130 million
How effective is in-content advertising? Introducing our new whitepaper with Kantar
Last month, Mirriad and Kantar published the results of the most comprehensive study ever conducted
What is Virtual Product Placement and What it Means for Advertising
Say Hello to Virtual Product Placement Product placement is rapidly changing in the industry. There
Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among Multicultural and LGBTQIA+ Audiences
LONDON and NEW YORK – May 26, 2022 – Mirriad, the leading in-content advertising company powered
As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution
With recent reports that Amazon and NBCU/Peacock are entering the in-content advertising space,
Mirriad partners with Pact’s Future 30 to support emerging talent in the industry
New talent is the lifeblood of the creative industries and Mirriad is passionate about
Mirriad and Tecate beer partner to enhance in-content advertising
May 13 2021: We’re excited to release a new study outlining the success from a January 2021
PepsiCo Labs looks to cutting edge ad tech, Mirriad’s solution
PepsiCo Labs’ dedication to fostering innovation see’s them focus on virtual experiences and new
Tecate choose Mirriad to immerse their brand into multicultural music content
The Music Alliance in action with Tecate x Gerencia 360 from mirriad on Vimeo. January 1, 2021: