Content Owners - Mirriad

Our in-content advertising platform helps over 100 broadcasters, content creators and publishers worldwide monetize their video content.

83% of viewers say our ad format is a natural fit for the content it’s in. Viewer-friendly, experience-enhancing and high impact, it has the ability to go across linear, digital and even behind paywalls in SVOD.

As the market leader in this space, we are Digiday’s 2020 Best Native Ad Platform, with the scale and experience to maximize your content’s revenue potential.

With a history in Academy Award-winning Film, our standard of excellence is our legacy. We understand the responsibility to maintain the integrity of each production and have built a rights management platform to provide complete visibility and approval power.

Over the past decade, we’ve been awarded 35 patents protecting our process and your content. Using AI and Computer Vision software, we identify and catalog all potential opportunities. All the controls are in place to deliver only what is approved to monetize.

HOW DOES IT WORK?

INGEST

Send us the content you want to monetize, we’ll ingest it into our secure platform for analysis

ANALYZE

Our patented SceneFinder AI identifies the optimal moments to inserts brands, creating new ad inventory

SELL

Through our relationships with the world’s leading advertisers and agencies, we’ll work with you to monetize this new inventory

EMBED

Our award-winning technology inserts brands into your content as if they were always there

DELIVER

We quickly deliver branded content for your approval prior to distribution

80%

NO DISRUPTION

Our in-content ads don’t rely on interruption to reach audiences – that’s why 80% of viewers told us they like our ad format.

Source: Kantar / Toluna / Dynata

83%

NATURAL FIT

83% of viewers said that our innovative ad format integrates well with the content it’s in.

Source: Kantar / Toluna / Dynata

7X

PREFERED OVER
OTHER AD FORMATS

7X more viewers prefer the Mirriad format to traditional TV spots.

Source: Kantar / Toluna / Dynata

Insights for content owners

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