AI-POWERED VIRTUAL PRODUCT PLACEMENT

THE NEW MONETIZATION SOLUTION FOR
THE MEDIA INDUSTRY

Mirriad is the world's leading virtual product placement and in-content ads platform, boosting partners' revenue by dynamically integrating brands into TV, streaming, music, and other premium content without interrupting the viewer experience.

TRUSTED BY LEADING PARTNERS WORLDWIDE

Mirriad has successfully executed thousands of virtual integrations for 60+ leading media companies around the world.

A SEAMLESS END-TO-END EXPERIENCE

Mirriad’s proprietary platform analyzes partner content, showcases unique virtual ad inventory, and allows for easy campaign management and delivery.

GOODBYE AD SATURATION, HELLO INVENTORY WHITESPACE

Because of its non-disruptive nature, virtual product placement drives positive perceptions among viewers, leading to higher campaign performance

+20ppt boost in sales conversion when combined with TV spots
Preferred 10x over traditional ad formats

83% of viewers say VPP feels natural

79% of viewers say VPP is non-intrusive

+26ppt Ad Awareness
+12ppt Unaided Awareness

+14ppt TOM Awareness

DRIVING VIEWER AFFINITY AND AD PERFORMANCE

85%

of viewers like VPP

83%

of viewers say VPP feels natural

+20ppt

sales conversion when combined with TV spots

TPN GOLD SHIELD AWARD

In 2024, Mirriad was awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. The TPN is a global, industry-wide content security initiative that is wholly owned by the Motion Picture Association (MPA), the American trade association representing the five major film studios of the United States, as well as video streaming services.