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Virtual Product Placement

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content. The solution drives exceptional performance for advertisers, creates new revenue for content owners, and dramatically improves the viewer experience.

Quote from Lisa McQueen, Media Manager at Lexus, highlighting Mirriad's Virtual Product Placement platform as an innovative w

3 OUT OF THE TOP 5 US AD SPENDERS

are partnering with Mirriad among other top ad spenders to drive results across key KPIs

40+ DIVERSE MEDIA PARTNERS

Mirriad’s Diverse Supplier Marketplace is an industry-first aggregate of 40+ diverse-owned and targeted content suppliers.

6 OUT OF THE TOP 10 US MEDIA COMPANIES 

are integrating with Mirriad VPP, now widely adopted and featured in leading networks' 2024 Upfronts.

VPP DRIVES CAMPAIGN PERFORMANCE FOR BRANDS

25ppt increase in Ad Awareness

25ppt

increase in Ad Awareness

35% increase in Actual Purchase

23%

higher reach than TV spots

23% higher reach than TV spots

26ppt

increase in Brand Awareness

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