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Mirriad & BENlabs Forge First-Ever Dual Pathway In-Content Ad Solution,Merging Virtual and Traditional Product Placement
NEW YORK, NY – January 7, 2025 — Mirriad, the leader in virtual product placement (VPP), and BENlabs, an entertainment marketing company transforming the way that brands and creators connect with their audiences, announced today a first-of-its-kind collaboration.
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Jan 193 min read


Stop Interrupting and Start Engaging: How to Reach New Audiences in 2025 with Mirriad's Video Ad Format
Ad blockers resulted in an estimated $54 billion in lost ad revenue in 2024 (Statista).
47% of Gen Z uses ad blockers, and that number keeps climbing. Kantar research shows 86% skip ads whenever they can.
ops6411
Jan 193 min read


Global CPG Giant Advances Partnership with Mirriad Achieving Strong Virtual Product Placement Results with Younger, Diverse Audiences
Mirriad, a leader in virtual product placement (VPP) announced today a campaign with a world-leading global CPG brand, delivering strong performance metrics across brand awareness and sales, particularly among diverse and younger audiences.
ops6411
Jan 193 min read
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