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AI-POWERED AND MULTI-PATENTED

THE LEADER IN VIRTUAL PRODUCT PLACEMENT AND IN-CONTENT ADVERTISING

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content, driving exceptional performance for advertisers.


THE WORLD'S LARGEST VPP MARKETPLACE

With Mirriad, brands can buy virtual product placement (VPP) and in-content advertising inventory from 60+ activated content suppliers across leading US entertainment. Since 2023, Mirriad is introducing the next level of in-content advertising through its programmatic capabilities.

A NEW AD FORMAT PEOPLE TRULY LOVE

Preferred 10x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically. 

9 OUT OF THE TOP 20 US ADVERTISERS ARE ALREADY ACHIEVING GREAT RESULTS

  • Up to 35% increase in Actual Purchase
  • 25 ppt increase in Ad Awareness on average
  • 23% higher reach vs. TV spots
  • 83% of viewers say VPP feels natural
  • 79% of viewers say VPP is non-intrusive

Source: Kantar

INTEGRATE VPP WITH STANDARD TV AD REPORTING

Measurable across linear and digital channels, Mirriad’s integration offers advertisers a comprehensive view of audience reach and lower funnel outcome data (like sales and store visits), providing confidence in the effectiveness and impact of VPP.

Mirriad places great value on the confidentiality of our clients, and as a result, we are unable to disclose the names of many of our world-class partners publicly.

Sparsh Pandya, Kantar
We’re looking at a powerful new tool in the marketer’s arsenal here, brands should test the format now to get ahead of the curve.

Sparsh Pandya Senior Client Director at Kantar

 

VPP DRIVES CAMPAIGN PERFORMANCE

Virtual Product Placement Increases Ad Awareness by 25 ppt
25 ppt increase in Ad Awareness
Virtual Product Placement Increases Ad Awareness by 25 ppt
35 % increase in Actual Purchase
Virtual Product Placement Increases Ad Awareness by 25 ppt
23 % higher reach than TV spots

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