THE WORLD'S LARGEST VPP MARKETPLACE
With Mirriad, brands can buy virtual product placement (VPP) and in-content advertising inventory from 60+ activated content suppliers across leading US entertainment. Since 2023, Mirriad is introducing the next level of in-content advertising through its programmatic capabilities.
A NEW AD FORMAT PEOPLE TRULY LOVE
Preferred 7x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically.
9 OUT OF THE TOP 20 US ADVERTISERS ARE ALREADY ACHIEVING GREAT RESULTS
- Up to 35% increase in Actual Purchase
- 25 ppt increase in Ad Awareness on average
- 23% higher reach vs. TV spots
- 83% of viewers say VPP feels natural
- 79% of viewers say VPP is non-intrusive
Mirriad places great value on the confidentiality of our clients, and as a result, we are unable to disclose the names of many of our world-class partners publicly.