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Global averages Kantar and Toluna 2018-2019
Official Producers Alliance for Cinema and Television Partner
Dawn McCarthy-Simpson, MD, Global Strategy
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness.
Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’.
Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.