We are Mirriad

We help brands find their way into video experiences in the most natural way possible, through the power of uninterrupted stories.

Mirriad is a video technology company delivering in-video advertising

by naturally blending brand advertising into popular entertainment content.

Mirriad creates advertising opportunities within existing video content across multiple shows.

Advertisers can reach target audiences in a contextually relevant way

without interrupting the viewing experience. The new ad format

can be used alone or combined with other media and is aligned with existing media trading.

Mirriad is headquartered in London, with offices in the leading advertising markets in the world:

New York, Mumbai, Shanghai and São Paulo.

Members of

The values that guide us

Building brand value for advertisers

Uninterrupted experiences for viewers

Respect and honor for content creators’ vision

Exquisite quality in everything we do

Trust and honesty in all our relationships

Our team

Rebekah joined Mirriad in July 2017 and is an experienced marketing and communications executive. She previously held leadership positions in marketing and communications at video content agency LoveLive, where her clients included Amazon, Warner Music Group, and Spotify; and at Getty Images, the world’s leading source of visual content.

Rebekah Audic

Global Head of Marketing

Previously CFO of Mindshare, prior to that he was CFO of YouView, Head of Distribution and Broadcast Technology at Channel 4, General Manager of UKTV and Project Manager at BBC Worldwide. David is a formally qualified accountant and has been a Senior Associate at PwC Consultants.

David Dorans

CFO

Former CEO of EMI Group, EVP / COO for LUCASFILM and Senior EVP of Columbia Pictures, Roger currently leads A&R Investments, is on the board of ITV plc, sits on the Council of the Brookings Institution and is a member of the Academy of Motion Pictures Arts and Sciences and The Recording Academy.

Roger Faxon

Non-Executive Chairman

Daniel joined the group in October 2017 from Criteo, a leading ad-tech organization. At Criteo, he managed their product marketing team for advertiser-facing products, optimizing product positioning and identifying new product propositions to market.

Daniel Hansens

Head of Product

Tim is an experienced software developer and engineering manager. Trained to evaluate the business value of technology and the engineering implications of business decisions. Tim holds an Engineering Doctorate from the Institute for System Level Integration.

Dr. Tim Harris

CTO

Tim is a deeply experienced research leader who was most recently the International Research and Consumer Insights lead at Oath/Aol. Prior to this Tim worked at Microsoft, Sky TV, in the news industry, and at advertising agencies. He is currently the Chairperson of the Research Committee of the Internet Advertising Bureau in Europe.

Tim Jones

Global Head of Research and Insights

Jim was previously Business Development Director at Youku/Alibaba, where he serviced key clients and managed VR marketing products. He brings deep experience from his work with an online video business in China, and from media agencies in New York, including OMD. Jim also has several years public sector experience working for the U.S. State Department.

Jim Lerch

GM China

Barry has deep experience in TV and video advertising practices. Previously he was Director of Media for EE, led Microsoft’s international video business, and has worked at ITV, Channel 4 and MTV Europe. He also launched VH-1 in the UK, and has founded two online video businesses that listed on NASDAQ and AIM.

Barry Llewellyn

Commercial Director/MD, Europe

Prior to co-founding Mirriad, Phil was a researcher at the industry’s foremost computer-vision research groups including, RRG Oxford and UC Berkeley. In 2000 he then co-founded software company Imagineer Systems. Phil’s work has focused on products and applications around new understanding of visual perception of motion and shape.

Dr. Philip McLauchlan

Chief Science Officer

Raj is an accomplished business leader with deep experience in capacity/capability building in early/mid-stage growth organizations. Prior to joining the Mirriad leadership team, he was the SVP at Prime Focus World, and was the COO at Crest Animation Studios. Raj is an NLP Master Practitioner and holds an MBA from the University of Poona.

Raj Parakkal

Managing Director, India Ad Delivery

Previously a director at BBC Ventures, Mobile Media and Eicon, Mark has led several technology businesses, held senior executive positions at Lucent Technologies and spent more than half his career working with US based businesses setting up global operations including BRIC and MINT countries.

Mark Popkiewicz

CEO

Mike is a results-driven advertising and business development leader with diversified experience across multiple media platforms and sectors in the Asia Pacific region. Previously he was a regional Director at BBC Worldwide, where he managed international teams selling into multiple TV and digital platforms.

Michael Rees

APAC Managing Director, Mirriad

A specialist in television content operations, Stephen previously held positions including VP Global Operations at BBC Worldwide, Head of Business Development at Deluxe Entertainment Services, and Senior Account Director and Head of Playout Operations at Red Bee Media (formerly part of BBC Broadcast Limited).

Stephen Stewart

Global Head of Ad Operations

Previously a Sales Operations Executive at NBCU, Adam has an extensive background leading operations teams at premier media companies. His focus now is to grow Mirriad’s US revenue while working with partners to bring brands closer to contextually relevant storylines and characters they love to watch.

Adam Svoboda

EVP North America

Neha brings diverse experience from her work with global media companies such as NBC, Sony, and most recently with Discovery Networks, where she was responsible for building revenues on several of Discovery’s portfolio brands. Her focus now is on building strategic alliances with premium content makers across linear and digital platforms in the region.

Neha Warrier

VP Sales India

Ana was previously the Ad Sales Director for Snapchat in Brazil, and brings 18 years of media experience, 14 of which were leading operations and sales at free-to-air broadcasters Band TV and Rede TV. She holds an MBA from ESPM.

Ana Paula Santamaria Zeizer

GM Operations, Brazil

Our environment

We're a growing company with the energy of a startup. Agile. Busy. Sleeves rolled-up. We're all smart and very nice. No suits required. Usually. And our work truly is the next generation of advertising.