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AI-POWERED AND MULTI-PATENTED

THE LEADER IN VIRTUAL PRODUCT PLACEMENT

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content. The solution drives exceptional performance for advertisers, creates new revenue for content owners, and dramatically improves the viewer experience.

I'm an Advertiser I'm a Content Owner

MIRRIAD IS THE AUTHORITY IN THE MARKET

Preferred 7x over traditional ads and liked by 85% of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically. 

Source: Kantar

A NEW AD FORMAT LOVED BY VIEWERS

Liked by 85% of viewers
85 % of viewers like VPP
Preferred 7x Over
7 x more preferred than traditional ads
Virtual Product Placement Increases Ad Awareness by 25 ppt
83 % of viewers say VPP feels natural

WORKING WITH INDUSTRY LEADERS

60+ PREMIUM CONTENT PARTNERS • 45% OF TOP US AD SPENDERS

EXPERIENCE in leading VPP

THOUSANDS OF INTEGRATIONS •  HUNDREDS OF CAMPAIGNS  • 35+ PATENTS

AI Blue Box Addition At&t - Mirriad - Confidential
Ritz AI Blue Box Addition
AI Blue Box Addition Lexus - Mirriad - Confidential (5)
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AI Blue Box Addition At&t - Mirriad - Confidential
Ritz AI Blue Box Addition
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AI Blue Box Addition Lexus - Mirriad - Confidential (2)

BRIDGING THE INVENTORY GAP

With the largest virtual product placement marketplace consisting of over 4,000 hours of premium content, Mirriad solves today’s biggest media inventory challenges. 

We’ve also built the world’s first Diverse Supplier Virtual Product Placement Marketplace consisting of 40+ partners, a pillar of our work in empowering diverse-owned and targeted content creators and allowing brands to authentically connect with hard-to-reach audiences. 

WHAT OUR PARTNERS SAY

 

"The fragmented media landscape makes it challenging for brands to break through the environment to seamlessly connect with audiences. In-content advertising, like Mirriad's AI technology, has provided an avenue for us to engage with consumers in an authentic and innovative way that drives optimal results."

Mia Phillips
Senior Manager of Advertising & Media at Lexus 

 

“Mirriad's multicultural marketplace for in-content advertising is at the cutting edge of advertising and inclusion, bringing innovation and new revenue streams to minority-focused content.  In partnership with Mirriad, we’ve successfully created in-content campaigns for brands like Charmin. By placing our brand in-content that is relevant and resonant to consumer groups we want to reach, our campaigns deliver great results and great viewer experiences.”

Malcolm Henderson
Senior Brand Manager at Procter & Gamble

 

"Mirriad’s virtual product placement (VPP) has allowed us to monetize our produced content, unlocking valuable inventory and supercharging our ad capabilities in a non-intrusive way, while enhancing viewer experience."

Perry MacDonald
VP Advertising Sales and Partnership at Bell Media

Award Winning

2024 Awards-01 Mirriad - Confidential
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Certified

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READ MORE IN OUR LATEST WHITEPAPER

HACK TO THE FUTURE: UNDERSTANDING VIEWER PERCEPTIONS AND ATTITUDES TO OVERCOME AD AVOIDANCE

Mirriad joined forces with Kantar to unveil the link between viewer ad experiences and purchase. In this whitepaper, we explore US viewers' attitudes and preferences to overcome ad avoidance.

Get The Whitepaper

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