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THE LEADER IN VIRTUAL PRODUCT PLACEMENT

AI-POWERED AND MULTI-PATENTED

Mirriad dynamically inserts brands into a vast range of premium Television, SVOD/AVOD, Music, and Influencer content. The solution drives exceptional performance for advertisers, creates new revenue for content owners, and dramatically improves the viewer experience.

I'm a 

Brand

I'm a Content Owner

MIRRIAD IS THE AUTHORITY IN THE MARKET

Preferred 

 10X 

over traditional ads and liked by 

 85%

of viewers, Mirriad transforms the viewing experience and resonates with audiences authentically. 

Source: Kantar

A NEW AD FORMAT LOVED BY VIEWERS

85% of viewers like VPP
10X more preferred than traditional ads
83% of viewers say VPP feels natural
A train crosses a red steel bridge over a river with floating ice chunks, set against a backdrop of tall city skyscrapers and a clear blue sky.

EXPERIENCED IN
DRIVING IMPACT WITH VPP

Thousands of integrations
Hundreds of campaigns
35+ Patents

WORKING WITH
INDUSTRY LEADERS

60+ Premium content partners
45% Of top US ad spenders
A teacher sits in a cozy classroom, surrounded by festive decorations, reading to a group of attentive children seated on the floor. A Christmas tree and a faux fireplace add warmth to the colorful setting, with educational posters on the walls.

BRIDGING THE INVENTORY GAP

With the largest virtual product placement marketplace consisting of over 4,000 hours of premium content, Mirriad solves today’s biggest media inventory challenges. 

We’ve also built the world’s first Diverse Supplier Virtual Product Placement Marketplace consisting of 40+ partners, a pillar of our work in empowering diverse-owned and targeted content creators and allowing brands to authentically connect with hard-to-reach audiences.

WHAT OUR PARTNERS SAY

By leveraging Mirriad's in content platform, we unlocked new music video inventory we'd otherwise not have access to. Through virtual signage, we were able to drive campaign awareness and connect authentically with diverse music fans.

Nobles Crawford

AVP of Consumer Activation,

Luxury Beauty at L'Oreal

Mirriad's virtual product placement (VPP) has allowed us to monetize our produced content, unlocking valuable inventory and supercharging our ad capabilities in a non-intrusive way, while enhancing viewer experience.

Perry MacDonald

VP Advertising Sales and Partnership at Bell Media

The fragmented media landscape makes it challenging for brands to break through the environment to seamlessly connect with audiences. In-content advertising, like Mirriad's Al technology, has provided an avenue for us to engage with consumers in an authentic and innovative way that drives optimal results.

Mia Phillips

Senior Manager

of Advertising & Media at Lexus

Mirriad's multicultural marketplace for in-content advertising is at the cutting edge of advertising and inclusion, bringing innovation and new revenue streams to minority-focused content. In partnership with Mirriad, we've successfully created in-content campaigns for brands like Charmin. By placing our brand in-content that is relevant and resonant to consumer groups we want to reach, our campaigns deliver great results and great viewer experiences.

Malcolm Henderson

Senior Brand Manager

at Procter & Gamble

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