Mirriad In-Video
Advertising

Our world-class technology

makes in-video advertising accessible for any organization. You can manage and deliver large-scale in-video campaigns in premium content, with all relevant data at your fingertips.

This is our unique three-part technology solution:

Standard ad unit

Mirriad In-Video Ad units are 10 seconds of quality exposure, sold and measured
on a CPM basis. Each unit meets industry standards for:


Exposure
size and proportion

Exposure
clarity

duration

Proximity
to action

prominence
We monitor each ad unit for the perfect balance of impact and contextual relevance
We manage and measure brand impact automatically, and we work with the world’s leading ad effectiveness and brand impact measurement companies
We ensure a mix of ad units that promote both your product brand and your brand messaging
We work with the world’s best media measurement and research companies who provide independent verification

Mirriad In-Video Advertising

Enterprise-CLASS
platform

Our secure enterprise-class platform presents available ad inventory by audience, ad unit impressions, brand relevance, flight, frequency and budget. It provides a frictionless experience for planning, buying and executing large-scale campaigns across multiple shows and episodes.

In collaboration with agencies and content distributors, Mirriad Marketplace allows advertisers to:


Choose available relevant content

Set flight dates and budget

Approve ad units to ensure brand safety

See campaign performance metrics

Optimize campaign performance

Genius Technology

Our Academy Award winning team have merged advanced video technology, AI, and an enterprise-class platform to deliver the magic that is Mirriad In-Video Advertising

 

Video

We use computer-vision algorithms to automatically track and analyze video for embedding.

AI

Our algorithms use machine-learning techniques to automatically annotate video metadata and suggest ad location

TARGETING + PERSONALIZATION

We can deliver multiple brand creatives into the same
in-video ad, targeting different demographics and personalizing the ad to the viewer.

DATA

Our platform collects delivery data on all our ad units to provide clear campaign results

What can Mirriad do for you?

for Advertisers

Reach highly engaged viewers with a next gen campaign

for CONTENT DISTRIBUTORS

Find new ways to monetize content

for Content PRODUCERS

Grow revenue without interrupting the story

See what Mirriad
can do for you