Our world-class technology
makes in-video advertising accessible for any organization. You can manage and deliver large-scale in-video campaigns in premium content, with all relevant data at your fingertips.
This is our unique three-part technology solution:
size and proportion
We monitor each ad unit for the perfect balance of impact and contextual relevance
We manage and measure brand impact automatically, and we work with the world’s leading ad effectiveness and brand impact measurement companies
We ensure a mix of ad units that promote both your product brand and your brand messaging
We work with the world’s best media measurement and research companies who provide independent verification
Mirriad In-Video Advertising
Marketplace is our secure enterprise-class platform that presents available ad inventory by audience, ad unit impressions, brand relevance, flight, frequency and budget. It provides a frictionless experience for planning, buying and executing large-scale campaigns across multiple shows and episodes.
In collaboration with agencies and content distributors, Mirriad Marketplace allows advertisers to:
Choose available relevant content
Set flight dates and budget
Approve ad units to ensure brand safety
See campaign performance metrics
Optimize campaign performance
Our Academy Award winning team have merged advanced video technology, AI, and an enterprise-class platform to deliver the magic that is Mirriad In-Video Advertising
We use computer-vision algorithms to automatically track and analyze video for embedding.
Our algorithms use machine-learning techniques to automatically annotate video metadata and suggest ad location
TARGETING + PERSONALIZATION
We can deliver multiple brand creatives into the same
in-video ad, targeting different demographics and personalizing the ad to the viewer.
Our platform collects delivery data on all our ad units to provide clear campaign results
What can Mirriad do for you?
Reach highly engaged viewers with a next gen campaign
for CONTENT DISTRIBUTORS
Find new ways to monetize content
for Content PRODUCERS
Grow revenue without interrupting the story