This is

Skip proof adverting

Block proof advertising

Fatigue proof advertising

natural advertising

The Future of advertising

Mirriad In-Video Advertising

is a new solution for scalable ad campaigns that drive
measurable value for your brand

Effective

Hit brand KPI’s by connecting with audiences when engaged with their favorite shows and videos, on TV, online and on mobile

Scalable

Plan, buy, and execute large-scale campaigns with the same control as any other video ad

Efficient

Extend your advertising budget with year round campaigns using existing brand assets

Unskippable

As part of the show, ads can’t be skipped or blocked on any screen

Targeted

Advertise in premium content perfectly relevant to your audience and your brand, safely

Flexible

Execute stand alone or as part of a mixed media campaign with minimal lead times

Reaching viewers when they’re emotionally engaged drives KPIs

Brand Awareness

58% recalled the ads, up 17ppt

BRAND CONSIDERATION

29% product consideration, up 20ppt

BRAND ACTION

60% who saw the ads plan to search for more brand information

A unique natural ad format consumers enjoy

FAVORITE VIDEO FORMAT

52% ad format favorability, higher than all other ad formats

PERFECT MATCH

66% believe the ads fit into the content

REALISTIC

72% believe the ads in context made the content more real

Based on actual research conducted by Miaozhen Systems China Jan 18: Sample 500 exposed, 300 control 18-45 and watched TV dramas or variety shows in L3M

When we wanted to promote our prime products in our LG Signature range to audiences in premium content, we chose Mirriad. They executed our campaigns in a contextually relevant way and at scale. This will revolutionise advertising.


Jong Hoon Kim
Head of Brand & Media, LG Electronics

Mirriad is particularly impressive in its simple yet brilliantly innovative use of technology


Keith Weed
Chief Marketing & Communications Officer, Unilever

Case studies

Cutting through the clutter to strengthen brand health metrics

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Gaining cultural relevance and increasing brand favorability

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Driving awareness ahead of the Samsung Series C product launch

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See what happens when you connect with fully-engaged viewers