TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer
Honored with two gold awards for ‘TV-Video’ and ‘Best Advertising Offer’
New York, NY, March 28, 2019 — Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partnership.
TF1 recently began marketing Mirriad’s in-video ad solution in France, to showcase how it is revolutionizing classic product placement by seamlessly inserting brands directly into premium content after shows are produced.
Currently, Fuse agency and its client SEAT, the Spanish automotive company, is the first to run an in-video advertising campaign in “Demain Nous Appartient,” the leading daily French TV series.
“We are honored to have our technology be recognized by these prestigious awards, as a result of our collaboration. Mirriad is driving the next level of engagement for brands with an ad format that captivates viewers with an uninterrupted experience,” says Mirriad CEO, Stephan Beringer.
Most recently, Mirriad was recognized as the Best Video Marketing and Advertising Platform in the Digiday Technology Awards, and the winner of the Next Gen Advertising category at Content Innovation Awards.
Mirriad is an established computer vision and AI-powered platform company, built on Academy-Award winning entertainment tech, with 14 patents.
Using sophisticated technologies, Mirriad connects people with brands, through seamless ad insertions in popular linear and digital content. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience.
Research has consistently shown in-video advertising to be highly effective for the marketer and preferred by audiences on TV, online, and mobile.
Mirriad is headquartered in London, with offices in New York, Paris, Munich, Mumbai, and Shanghai.
About TF1 Publicité:
TF1 Publicité, France’s leading multimedia network, markets the advertising space of the TF1 Group’s channels (TF1, TMC, TFX, TF1 Séries Films, LCI, TV Breizh, Ushuaïa TV, Histoire) and the Discovery Communications group in France. In the radio market, TF1 Publicité markets the Indés Radios spaces, the first commercial offer on this medium, as well as M Radio.