SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad
January 28, 2021: Originally developed for Norwegian TV and subsequently adapted in Italy, Germany, Spain, and France, SKAM follows the daily life of a group of high school students and focuses, each season, with a different adolescent issue.
SHEIN, an international online clothing sales platform aimed at Millennials, has chosen Mirriad’s unique in-content advertising solution to seamlessly integrate their brand throughout the show’s seventh season on FranceTV.
Mirriad’s unique AI allows SHEIN to immerse its brand naturally into SKAM episodes in post-production by identifying the optimum moments for SHEIN to appear within the show. Using Mirriad’s limitless creativity you’ll find the brand appearing in multiple forms, including as a poster in outdoor scenes and as shopping bags in indoor scenes.
A true phenomenon among Millennials, SKAM has accumulated more than 5.7 million video views over seasons 5 and 6. Watch the season 7 trailer above and be sure to tune from January until the 24th March on FranceTV!