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In-video advertising comes to China

In-video advertising comes to China

This week Mirriad unveils a new ad unit, available to brands and advertisers across the globe. You can read more about the news here. But this global launch comes on the heels of some great work conducted in China. Recently Mirriad’s China offices ran a massive video...

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Mirriad paving the way in next-generation advertising

Mirriad paving the way in next-generation advertising

Mark Popkiewicz, chief executive of Mirriad Advertising Plc (LON:MIRI) explains to Proactive's Andrew Scott the concept behind what they call 'in-video' advertising. ''We decided there was a need in the world for a new form of advertising, a new form of video...

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Gaining cultural relevance and increasing brand favorability

Gaining cultural relevance and increasing brand favorability

  Bushmills was founded in 1608 and is the world’s oldest whiskey distillery. Goal Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush. Solution Bushmills chose Viceland as the best premium content to reach its target...

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Strengthening brand image and increasing product awareness

Strengthening brand image and increasing product awareness

Coca-Cola is the world’s largest beverage company. Goal Coca-Cola Light aimed to strengthen its brand image and increase product awareness among 14-59 year olds. Solution Coca-Cola Light chose RTL – a leading content distributor in Germany – to reach its target...

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Driving awareness and strengthening brand health metrics

Driving awareness and strengthening brand health metrics

Nissan is a Japanese multinational automobile manufacturer headquartered in Yokohama Goal Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds. Solution Nissan Note chose popular cop drama series Alarm für Cobra 11 in...

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