News

Freshwrapp: Using in-video ads to drive brand consideration

Freshwrapp: Using in-video ads to drive brand consideration

Goal Freshwrapp wanted to use its TV ad budget to engage female consumers 25 to 55 years old in India. It turned to Mirriad, which offers in-video advertising technology that seamlessly embeds brands in television programming. Freshwrapp’s goal was to find out how...

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Knorr: Increasing top of mind awareness

Knorr: Increasing top of mind awareness

Knorr was seeking a powerful new advertising format to quickly drive awareness during a key campaign period. Knorr chose MyTVSuper’s popular TV drama ”Come Home Love Lo and Behold“ to reach its target audience. Mirriad embedded their ad units into the most contextually relevant scenes across 10 episodes, and Mirriad’s technology successfully delivered Knorr’s signage and products in the existing shows. The campaign successfully reached the target audience, reaching over 3M impressions.

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Mirriad wins 2018 Content Innovation Award

Mirriad wins 2018 Content Innovation Award

NEW YORK, NY -- October 18, 2018 -- Video technology company Mirriad today announced its In-Video Ad Unit has been recognized as a winner of the Next Gen Advertising solution category at this year’s Content Innovation Awards. The ceremony, hosted by Digital TV Europe...

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Mirriad appoints Jana Eisenstein as President

Mirriad appoints Jana Eisenstein as President

Mirriad, a video technology business delivering next generation in-video branding and advertising, has appointed Jana Eisenstein as President of the company, it was announced today by Stephan Beringer, Mirriad’s Chief Executive Officer.

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