Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to see designs in context.
Goal Freshwrapp wanted to use its TV ad budget to engage female consumers 25 to 55 years old in India. It turned to Mirriad, which offers in-video advertising technology that seamlessly embeds brands in television programming. Freshwrapp’s goal was to find out how...
Platform has reinvented the way brands place ads within linear TV and digital video New York, NY, April 3, 2019 -- Computer vision and AI-powered platform company Mirriad announced today the appointment of global solutions architect and product developer Niteen...
TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer
Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partnership.
Computer vision and AI-powered platform company, Mirriad announced the strategic hiring of Mark Melvin, EVP of Sales & Brand Partnerships. Melvin will be focused on building relationships with advertisers in the North American region, helping them implement ads into already produced video content.
T-Mobile wanted to make the most of its TV ad spend to engage Hispanic adults 18 to 49 while driving brand consideration. Other critical goals included improving ad awareness and brand favorability while amplifying its existing TV spot campaign.
Knorr was seeking a powerful new advertising format to quickly drive awareness during a key campaign period. Knorr chose MyTVSuper’s popular TV drama ”Come Home Love Lo and Behold“ to reach its target audience. Mirriad embedded their ad units into the most contextually relevant scenes across 10 episodes, and Mirriad’s technology successfully delivered Knorr’s signage and products in the existing shows. The campaign successfully reached the target audience, reaching over 3M impressions.
NEW YORK, NY -- October 18, 2018 -- Video technology company Mirriad today announced its In-Video Ad Unit has been recognized as a winner of the Next Gen Advertising solution category at this year’s Content Innovation Awards. The ceremony, hosted by Digital TV Europe...
Mirriad, a video technology business delivering next generation in-video branding and advertising, has appointed Jana Eisenstein as President of the company, it was announced today by Stephan Beringer, Mirriad’s Chief Executive Officer.
Mirriad, a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive Officer, effective 1st October 2018
Let’s face it: We all know the traditional TV ad model is challenged. The industry is working to counter this, with talk of reducing ad loads and stopping viewer erosion while proving that traditional advertising still works.
TV’s are everywhere, affixed to your wall, becoming the wall or in your hand. We have more entertainment than ever in the history of video and are spending ever more on entertaining the world’s sprawling population while we try to satiate the overwhelming appetite for storytelling.