News - Mirriad

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising.

Mirriad CEO Stephan Beringer speaks to Edison as part of new research

Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising.

Mirriad’s AI slips ads into empty spaces in online videos

Software company Mirriad has developed a way for adverts to be “inserted” into films and television shows streamed online. It uses artificial intelligence techniques to recognize objects in a scene and spot slots where branded goods and posters can be added without looking out of place.

Univision brings dynamic product placements to telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision.

How AI technology will change the way we treat advertising in 2020

Breaking news: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us.

You see Pepsi, I see Coke: New tricks for product placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-generated imagery.

Condé Nast signs video-first deal with ad tech company Mirriad

A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast

In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers.

AI is digitally pasting products into your favorite films and TV

Ad blockers aren’t going to be useful for much longer. Major entertainment companies including Univision and 20th Century Fox are now using artificial intelligence to digitally insert advertisements

TF1 Pub and SEAT win ‘Data and Creativity Grand Prix’ for Automotive category

SEAT is the first advertiser to inaugurate the virtual product placement offer in a leading French saga, Tomorrow Belongs to Us, on TF1, a campaign managed by the teams of TF1 LIVE and the Fuse agency Re-Mind PHD.

Sadness and disgust among emotions that drive brand value, says biometric study

Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value.
The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove significant value increases across all brands and products that were tested included potato chips, Lysol disinfectant wipes and Jeep Wrangler.

Sadness, romance, or disgust? Research puts brands in emotional context

Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception.