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Mirriad launches highly scalable In-Video Ad Unit

Mirriad launches highly scalable In-Video Ad Unit

Independent comScore research evaluates Mirriad’s Visual Impact Score (VIS) New York, NY, May 2, 2018 -- Video technology company Mirriad today announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Visual Impact Score (VIS) designed to ensure...

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In-video advertising comes to China

In-video advertising comes to China

This week Mirriad unveils a new ad unit, available to brands and advertisers across the globe. You can read more about the news here. But this global launch comes on the heels of some great work conducted in China. Recently Mirriad’s China offices ran a massive video...

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Mirriad paving the way in next-generation advertising

Mirriad paving the way in next-generation advertising

Mark Popkiewicz, chief executive of Mirriad Advertising Plc (LON:MIRI) explains to Proactive's Andrew Scott the concept behind what they call 'in-video' advertising. ''We decided there was a need in the world for a new form of advertising, a new form of video...

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Forget product placement: now advertisers can buy storylines

Forget product placement: now advertisers can buy storylines

An episode of US show Black-ish saw a character discussing an ad campaign by Procter & Gamble. Is this the future of TV? Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week...

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