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Sadness and disgust among emotions that drive brand value, says biometric study

Sadness and disgust among emotions that drive brand value, says biometric study

Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value.
The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove significant value increases across all brands and products that were tested included potato chips, Lysol disinfectant wipes and Jeep Wrangler.

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The path to emotional optimization in content

The path to emotional optimization in content

Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should.

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