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Mirriad’s AI slips ads into empty spaces in online videos

Mirriad’s AI slips ads into empty spaces in online videos

Software company Mirriad has developed a way for adverts to be “inserted” into films and television shows streamed online. It uses artificial intelligence techniques to recognize objects in a scene and spot slots where branded goods and posters can be added without looking out of place.

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You see Pepsi, I see Coke: New tricks for product placement

You see Pepsi, I see Coke: New tricks for product placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-generated imagery.

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Sadness and disgust among emotions that drive brand value, says biometric study

Sadness and disgust among emotions that drive brand value, says biometric study

Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value.
The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove significant value increases across all brands and products that were tested included potato chips, Lysol disinfectant wipes and Jeep Wrangler.

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