Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content Solution
Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested.
Continuing to drive innovation, FranceTV Publicité offers brands the next generation of product placement with Mirriad’s in-video advertising solution NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with...
Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company.
SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions.
Mirriad wins ‘Most Effective Video Campaign’ category for driving double-digit increases in awareness, favorability and consideration for leading wireless provider NEW YORK, NY, July 11, 2019: Computer vision and AI-powered platform company Mirriad, today announced it...
Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to see designs in context.
Goal Freshwrapp wanted to use its TV ad budget to engage female consumers 25 to 55 years old in India. It turned to Mirriad, which offers in-video advertising technology that seamlessly embeds brands in television programming. Freshwrapp’s goal was to find out how...
Platform has reinvented the way brands place ads within linear TV and digital video New York, NY, April 3, 2019 -- Computer vision and AI-powered platform company Mirriad announced today the appointment of global solutions architect and product developer Niteen...
TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer
Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partnership.
Computer vision and AI-powered platform company, Mirriad announced the strategic hiring of Mark Melvin, EVP of Sales & Brand Partnerships. Melvin will be focused on building relationships with advertisers in the North American region, helping them implement ads into already produced video content.
T-Mobile wanted to make the most of its TV ad spend to engage Hispanic adults 18 to 49 while driving brand consideration. Other critical goals included improving ad awareness and brand favorability while amplifying its existing TV spot campaign.