CASE STUDIES - Mirriad

Building awareness and increasing consideration with young drivers

May 2018

Tangeche is one of the leading financial automotive leasing businesses in China. Goal Tangeche was launching a new auto-leasing app for mobile users, and wanted to target young drivers. Solution Tangeche chose Youku – China’s leading entertainment platform – to reach...

Cutting through the clutter to strengthen brand health metrics

Feb 2018

Johnson & Johnson is a U.S. multinational healthcare company founded in 1886. Goal Johnson & Johnson wanted to strengthen the brand image of ‘Fruit Essentials Clean & Clear’ among 15-19 year olds. Solution They chose SCTV’s popular Fashion TV Indonesia to reach their...

Driving awareness ahead of the Samsung Series C product launch

Feb 2018

Samsung is one of the world’s leading electronics companies. Goal Samsung wanted to create a broad reach campaign to improve ad visibility and drive awareness for the launch of C Series mobile device. Solution Samsung chose Youku’s premium shows to reach its target...

Gaining cultural relevance and increasing brand favorability

Jan 2018

Bushmills was founded in 1608 and is the world’s oldest whiskey distillery. Goal Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush. Solution Bushmills chose Viceland as the best premium content to reach its target...

Strengthening brand image and increasing product awareness

Jan 2018

Coca-Cola is the world’s largest beverage company. Goal Coca-Cola Light aimed to strengthen its brand image and increase product awareness among 14-59 year olds. Solution Coca-Cola Light chose RTL – a leading content distributor in Germany – to reach its target...

Driving awareness and strengthening brand health metrics

Jan 2018

Nissan is a Japanese multinational automobile manufacturer headquartered in Yokohama Goal Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds. Solution Nissan Note chose popular cop drama series Alarm für Cobra 11 in...