Case studies

Using in-video ads to amplify TV spot campaigns

Using in-video ads to amplify TV spot campaigns

T-Mobile is one of largest wireless carriers in the United States. Goal T-Mobile wanted to make the most of its TV ad spend to engage Hispanic adults 18 to 49 while driving brand consideration. Other critical goals included improving ad awareness and brand...

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Increasing top of mind awareness

Increasing top of mind awareness

Knorr is a German food and beverage brand owned by Unilever, that produces soup and meal mixes, bouillon cubes and condiments. Goal Knorr was seeking a powerful new advertising format to quickly drive awareness during a key campaign period. Solution Knorr chose...

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Strengthening brand image and increasing product awareness

Strengthening brand image and increasing product awareness

Coca-Cola is the world’s largest beverage company. Goal Coca-Cola Light aimed to strengthen its brand image and increase product awareness among 14-59 year olds. Solution Coca-Cola Light chose RTL – a leading content distributor in Germany – to reach its target...

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Driving awareness and strengthening brand health metrics

Driving awareness and strengthening brand health metrics

Nissan is a Japanese multinational automobile manufacturer headquartered in Yokohama Goal Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds. Solution Nissan Note chose popular cop drama series Alarm für Cobra 11 in...

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