Case studies

Building awareness and increasing consideration with young drivers
Tangeche is one of the leading financial automotive leasing businesses in China. Goal Tangeche was launching a new auto-leasing app for mobile users, and wanted to target young drivers. Solution Tangeche chose Youku – China’s leading entertainment platform – to reach...
read more
Cutting through the clutter to strengthen brand health metrics
Johnson & Johnson is a U.S. multinational healthcare company founded in 1886. Goal Johnson & Johnson wanted to strengthen the brand image of ‘Fruit Essentials Clean & Clear’ among 15-19 year olds. Solution They chose SCTV’s popular Fashion TV Indonesia to...
read more
Driving awareness ahead of the Samsung Series C product launch
Samsung is one of the world’s leading electronics companies. Goal Samsung wanted to create a broad reach campaign to improve ad visibility and drive awareness for the launch of C Series mobile device. Solution Samsung chose Youku’s premium shows to reach its target...
read more
Gaining cultural relevance and increasing brand favorability
Bushmills was founded in 1608 and is the world’s oldest whiskey distillery. Goal Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush. Solution Bushmills chose Viceland as the best premium content to reach its...
read more
Strengthening brand image and increasing product awareness
Coca-Cola is the world’s largest beverage company. Goal Coca-Cola Light aimed to strengthen its brand image and increase product awareness among 14-59 year olds. Solution Coca-Cola Light chose RTL – a leading content distributor in Germany – to reach its target...
read more
Driving awareness and strengthening brand health metrics
Nissan is a Japanese multinational automobile manufacturer headquartered in Yokohama Goal Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds. Solution Nissan Note chose popular cop drama series Alarm für Cobra 11 in...
read more