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Good content should never be left to rot. Using some Mirriad magic we’re resurrecting brands of the past
Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlight the tech companies driving the digital media industry forward—or as Digiday themselves say:
The Motley Fool reports on Mirriad Advertising’s “exciting” interim results, which saw revenue increase by 109% to £897k, year-on-year. “I like what I see,” writes Kirsteen Mackay, referring to our two-year exclusive agreement with Tencent, a renewed and energetic focus on the music video industry and an impressive trajectory for growth.
Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window
An exciting week for Mirriad with our shares trading in the US, positive interim results and new research from Edison which highlights the accelerating adoption of our award wining technology!
Edison Group this week released research detailing the substantial opportunity Mirriad’s technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time!
The first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness in-content advertising for music artists using different streaming and social platforms.
In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising.
Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising.