Brands and bands are finding new reach, relevance and revenue through in-content advertising
Music Alliance is a specialist division of Mirriad dedicated to growing creative and financial opportunities for artists, while at the same time giving brands new reach and relevance by making them part of the zeitgeist, seamlessly integrated into the hyper-relevant environment of today’s hottest music videos.
Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer
Stephan Beringer, CEO of Mirriad Advertising, discusses the partnership agreement struck with a major US media agency and why the US market is so important.
Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China
After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021.
Mirriad and A+E Networks expand in-content advertising opportunities for brands
Today we’re officially announcing Mirriad’s partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content.
In-content advertising in Food and Drink related content is giving brands
Good content should never be left to rot. Using some Mirriad magic we’re resurrecting brands of the past
Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards
Contextual relevance rules when it comes to Mirriad’s in-content advertising solution
This triangulation between brands, content creators and audiences, is at the core of Mirriad’s in-content solution. Ensuring brand safety, creative integrity and viewing experiences are protected, are essential to the success of any in-content advertising.
Mirriad and Tecate beer partner to enhance in-content advertising
How brands and advertisers are feeling the power of in-content emotional targeting
In-content advertising allows brands to target audiences by emotion in a brand-new way while offering a simple solution to ad avoidance and the impending death of cookies.
PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution
Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.
