News - Mirriad

How brands and advertisers are feeling the power of in-content emotional targeting

In-content advertising allows brands to target audiences by emotion in a brand-new way, while offering a simple solution to ad avoidance and the impending death of cookies.

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.

BBC Business discusses how Mirriad’s in-content solution is revolutionising advertising by giving brands a new kind of reach

A new BBC Business feature discovers how the advertising industry is now turning to technology that can seamlessly insert computer-generated images into content, including Mirriad’s own in-content advertising solution.

Essential Reading: The Future of Advertising Report 2021 is here

Find out how “the future of ads is no ads and AI is the enabler”, as Raconteur and The Times comprehensively unpack the challenges we all face in The Future of Advertising Report 2021.

Technology and innovation specialist Kelsey Lynn Skinner joins Mirriad board

Mirriad is pleased to announce the appointment of Kelsey Lynn Skinner as a non-executive director, with immediate effect. Kelsey will also join the Audit and Remuneration Committees.

Mirriad’s Music Alliance hits the headlines

Mirriad’s Music Alliance makes headlines this week with coverage across music media and tabloid press. Music Week, The Evening Standard, Record of the Day, The Sun, and Complete Music Update (CMU) have joined the growing chorus of support for the initiative that’s uniting bands, brands and fans.

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did the trading themselves, and we were off to the races.

Philip Mattimoe joins Mirriad as Chief Technology Officer

Mirriad is pleased to announce that Philip Mattimoe has joined our team as Chief Technology Officer. Following an oversubscribed fundraise towards the end of 2020, this hire comes as we redouble strategic focus on our patented technologies to drive future growth.