Music Alliance is a specialist division of Mirriad dedicated to growing creative and financial opportunities for artists, while at the same time giving brands new reach and relevance by making them part of the zeitgeist, seamlessly integrated into the hyper-relevant environment of today’s hottest music videos.
Stephan Beringer, CEO of Mirriad Advertising, discusses the partnership agreement struck with a major US media agency and why the US market is so important.
After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021.
Today we’re officially announcing Mirriad’s partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content.
Good content should never be left to rot. Using some Mirriad magic we’re resurrecting brands of the past
This triangulation between brands, content creators and audiences, is at the core of Mirriad’s in-content solution. Ensuring brand safety, creative integrity and viewing experiences are protected, are essential to the success of any in-content advertising.
In-content advertising allows brands to target audiences by emotion in a brand-new way while offering a simple solution to ad avoidance and the impending death of cookies.
Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.