Jan 09, 2018

Mirriad IPO on Sky News

Mark Popkiewicz, our CEO, talks to Ian King of Sky News about trends in the advertising industry, our growth prospects and recent, exciting IPO on the London Stock Exchange.

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Oct 17, 2017

Three ways Broadcast Advertising will change, even as Advertisers hang on

Perhaps the most surprising news around the current broadcast landscape is not what has changed in television advertising, but what remains the same. Despite rampant cord cutting, rapidly shifting viewer habits and a burgeoning digital media market, broadcast networks are still drawing advertisers who are seeking to reach a large audience in a reliable format. […]

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Sep 20, 2017

AS INNOVATIVE VIDEO MARKETING ESCALATES IN CHINA, TANGECHE BECOMES FIRST YOUKU NIVA CPM CLIENT, POWERED BY MIRRIAD TECHNOLOGY

Mirriad, together with Alibaba, today announced the launch of native-in-video advertising (NIVA) CPM in China. Tangeche, China’s leading APP for auto financial leasing, is supporting China’s leadership in advertising innovation. Tangeche is the first brand to run a NIVA CPM campaign with Alibaba/Youku and Mirriad. Running until January 30, 2018 the campaign features signage and […]

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Apr 19, 2017

‘COMMERCIALS’ TAKING THE SOCIAL OUT OF SOCIAL MEDIA: OVER HALF OF VIEWERS TURNED OFF ON SOCIAL CHANNELS WHEN FACED WITH INTERRUPTIVE ADS

Mirriad Survey Shows Non-Interruptive Ads Better to Preserve Social Engagement   New York – April 20, 2017 – People are far less likely to view, like or share a video on social media when faced with interruptive advertising. According to a new ORC international survey released today by video monetization tech leader Mirriad, more than […]

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Dec 06, 2016

RTL komt met virtual product placement

http://www.adformatie.nl/nieuws/rtl-komt-met-virtual-product-placement Redactie | 5 december 2016, 15:50 Adverteerders kunnen virtueel producten plaatsen in alle RTL-extensies. De techniek is van Mirriad. RTL noemt het digital placement. Met de techniek worden eerder opgenomen beelden vervangen door de gewenste uiting van de adverteerder. Met signage kan bijvoorbeeld een outdoorcampagne in het beeld worden verwerkt. Een algoritme van Mirriad zoekt naar passende […]

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Oct 26, 2016

YOUKU TAPS MIRRIAD TO BOOST SAMSUNG AD CAMPAIGNS AND SUPORT VIDEO STREAMING GROWTH IN CHINA

Reuters coverage: http://www.reuters.com/article/us-marketing-samsung-elec-idUSKCN12L2OI   NIVA ads in China’s largest video streaming platform are just tip of spear, represent billions in untapped ad revenue for streamed content   London – Oct. 26, 2016 – As television viewership continues to shift online, China’s leading streaming service, Youku, is successfully leveraging Mirriad’s native in-video ad technology to expand advertising opportunities […]

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