Mirriad wins Best Video Marketing and Advertising Platform in the Digiday Technology Awards
NEW YORK, NY — September 10, 2018 — Video technology company Mirriad has been recognized as the Best Video Marketing and Advertising Platform in the Digiday Technology Awards. The online publisher and media company will honor Mirriad and other winners at Digiday’s year-end awards gala at The Lighthouse on November 14 in New York.
Mirriad is a video technology company that helps brands find their way into video experiences in the most natural way possible, without interrupting the viewer experience. The company has created an in-video ad unit with opportunities for brands to embed their messaging within premium shows and multi-channel entertainment. Mirriad’s AI-driven technology is a disruptive ad format for advertisers and marketers to create new ways to connect with their target audiences.
Says Mirriad CEO Mark Popkiewicz said, “With cord cutting and declining viewership on the rise, traditional TV networks are reducing ad clutter to compete with the OTTs. Our AI-driven technology is a disruptive ad format for advertisers and marketers to create new ways to connect with their target audiences. This collaboration demonstrated the viability of a dynamic new video advertising format, and we are thrilled to be recognized by Digiday with this prestigious honor.”
Formerly known as the Signal Awards, the Digiday Technology Awards recognize the technology bringing transparency, efficiency, and effectiveness to the media and marketing processes for brands, agencies and publishers. The winners were announced on Facebook Live and will be honored at the upcoming Digiday Awards Gala.
Max Willens, Platforms Reporter at Digiday said: “Marketing, advertising and media technology are among the most competitive, most rapidly evolving industries out there. It’s no accident that this list is filled with global behemoths as well as fast-growing startups. It’s also no accident that all of these winners reflect the media business’s revolutionary embrace of analytics and measurement.”
Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.
Mirriad creates advertising opportunities within existing video content across multiple shows. Advertisers can reach target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media and is aligned with existing media trading.
Mirriad is headquartered in London, with offices in the leading advertising markets in the world: New York, Mumbai, Shanghai and São Paulo.
About the Digiday Technology Awards
The Digiday Technology Awards recognize the technology bringing transparency, efficiency, and effectiveness to the media and marketing processes.
For more information, visit digiday.com/awards.
Clarity PR for Mirriad