18

October

Mirriad wins 2018 Content Innovation Award

Mirriad’s In-Video Ad Unit has been recognized in the category of Next Gen Advertising solution

Content Innovation Award

NEW YORK, NY — October 18, 2018 — Video technology company Mirriad today announced its In-Video Ad Unit has been recognized as a winner of the Next Gen Advertising solution category at this year’s Content Innovation Awards. The ceremony, hosted by Digital TV Europe in partnership with Television Business International, honored the industry’s top content producers, broadcasters, platform operators and technology companies that have excelled in innovation over the past year.

Mirriad brings brands front and center in TV and digital content by seamlessly embedding advertising in premium entertainment. Featuring award-winning computer vision and mapping technology, Mirriad allows advertisers to reach engaged audiences in a contextually relevant way with an ad solution that is both measurable and highly scalable across content.

Says Mirriad CEO Stephan Beringer, “Our unmatched technology solution addresses key challenges brands face as well as provides publishers with a new way to monetize content. With 12 patents, Mirriad continues to advance our technology to turn premium content into ad inventory that delivers scale, targeting, speed and flexibility. We are honored to have our technology be recognized by this prestigious award.”

Most recently, Mirriad was recognized as the Best Video Marketing and Advertising Platform in the Digiday Technology Awards, in addition to being named a finalist for MediaPost’s OMMA Awards.

About Mirriad

Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.

Using sophisticated technologies, Mirriad creates advertising opportunities within existing premium TV and video across multiple shows. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience.

Research has consistently shown in-video advertising to be highly effective for the marketer and preferred by audiences on TV, online, and mobile.

Mirriad is headquartered in London, with international offices in New York, Mumbai, Shanghai and São Paulo.

Contact:
Michelle O’Rourke
Clarity PR for Mirriad
michelleo@clarity.pr

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