Mirriad and Vevo Reach Agreement to Launch Native In-Video Advertising Technology Platform, Connecting The Best Brands on Earth with Premium Programming
Debut at Vevo UpFront Presentation with Artist Aloe Blacc In a Collaboration for His New Video, “The Man”
Levi’s® Becomes First Brand to Leverage In-Video Native Advertising Approach
LOS ANGELES and NEW YORK, MAY 5, 2014 – Mirriad, the video technology company and leader in native in-video advertising, and Vevo, the world’s leading all-premium music video and entertainment platform have announced that Vevo will become the first digital distribution platform for music videos using Mirriad’s native, in-video technology. Under the terms of the agreement, Mirriad and Vevo will work together to connect leading brands with select, premium programming featured across Vevo’s web, mobile/tablet and TV apps. The deal marks Mirriad’s entry into both the online digital video space and the North American digital marketplace.
The two companies debuted Mirriad’s technology at Vevo’s UpFront presentation today in collaboration with XIX Recordings/Interscope recording artist Aloe Blacc, which featured a new video from his recent album, “Lift Your Spirit.” Mirriad worked with the Levi’s® Brand to create a native in-video advertisement that is seamlessly integrated in the video for his track, “The Man,” which broke into the top ten on the Billboard Hot 100 chart. In the video, the Levi’s® Brand appears, completely in-context, as a billboard in an urban streetscape. The video is viewable on Vevo here.
Vevo is the #1 music video platform offering over 100,000 HD official videos, live concert events and original programming with far-reaching scale and multiscreen distribution. Mirriad’s technology presents new integrated advertising opportunities to brand partners for the very first time.
“Vevo is an essential partner for us as we grow our brand in North America, extend our technology beyond linear television to online digital video, and offer brands a powerful new way to affiliate with the world’s best video content,” said Mark Popkiewicz, Mirriad’s Chief Executive Officer. “Mirriad is disrupting the traditional barriers between content and advertising with an innovative solution that allows brands to very precisely integrate brands in a range of online video, in-context and with total transparency. We help marry top brands and quality content and deliver an entertaining experience to the ‘skip generation’ – those consumers whose viewing skips through many traditional ads and across multiple screens.”
“Our vision at Vevo is to continually re-invent music video as an entertainment art form. Over 30 years ago, music videos on television were a linear, one-dimensional experience. Today, connected platforms give fans more interactive and personal ways to engage with their favorite artists,” said Rio Caraeff, President and CEO of Vevo. “Mirriad allows us to continue bringing the industry forward and improve our fan’s experience by offering uninterrupted viewing while giving brands and content partners a native, creative, scalable and targeted way to come together.”
“We applaud Vevo and Mirriad for creating an innovative approach to connecting brands with targeted audiences via premium content. We loved collaborating with XIX Recordings/Interscope Records and are excited to test and learn from this groundbreaking native in-video experience,” said Stacy Doren, Head of Levi’s Marketing for the Americas.
Mirriad’s pioneering, multi-million dollar technology platform integrates products, signage, and video into professionally produced video content. This native in-video advertising (NIVA) ensures contextual authenticity and integrity, enabling brands and advertisers to plan and run multi-title campaigns across all three screens – on air, online, on mobile. Mirriad’s native ads have been extensively researched by Nielsen and proven to achieve outstanding increases in awareness, brand sentiment, and intent to purchase, whilst positively impacting the viewer experience. Seamlessly uniting the world’s best content with the world’s finest brands, Mirriad is premium advertising for premium content.
Mirriad’s computer vision technology was developed by a world-class team of five PhD scientists. In 2013 this technology won an Academy Award for technical achievement. For more information please visit www.Mirriad.com
Vevo is the world’s leading all-premium music video and entertainment platform with over 5.5 billion monthly views globally. Vevo brings a library of 100,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to hundreds of sites across the web giving music fans the option to view their favorite programming anywhere, anytime. It is Vevo’s massive scale and reach that has attracted more than 900 brand marketers around the globe since its launch in 2009.
About Aloe Blacc
Aloe Blacc released his major-label debut album Lift Your Spirit March 11th on XIX Recordings/Interscope Records where it debuted at #4 on the Billboard Top 200 chart. The set follows up Blacc’s collaboration as vocalist and co-writer on well-known DJ/producer Avicii’s track “Wake Me Up,” a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc’s five-track Wake Me Up EP came out last September and included an acoustic version of the title track. Blacc’s current single “The Man” is quickly climbing to the top of the charts with more than 1.8 million singles sold. Blacc began writing rap lyrics at age nine, put out his first hip-hop mixtape in 1996 and released his soul/R&B-laced debut album Shine Through in 2006. Soon after, Blacc began work on the record that would change his life and career: Good Things, an album certified gold in the UK, France, Germany, and Australia, among other countries. Along with “I Need a Dollar” (the platinum-selling single that was selected as the theme song to HBO’s How To Make it In America), Good Things included the singles “Loving You Is Killing Me” and “Green Lights.” Blacc will be touring the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).
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For media inquiries:
For Mirriad In North America: Jeanne Meyer, firstname.lastname@example.org, 917.816.5773
For Mirriad in the UK: Jenny Jones, Mirriad@berkeleypr.co.uk 0118 909 0909