12

February

Mirriad paving the way in next-generation advertising

Mark Popkiewicz, chief executive of Mirriad Advertising Plc (LON:MIRI) explains to Proactive’s Andrew Scott the concept behind what they call ‘in-video’ advertising.

”We decided there was a need in the world for a new form of advertising, a new form of video advertising … where the ads themselves appear in the content completely naturally, so they look like they were always there but they don’t interrupt the audience experience”.

”We’ve worked with some tremendous clients … brands such as Samsung …household name brands with very large budgets in most cases and a need to reach very large audiences”.

”Delivering a new, new proposition to the media world at a global scale is just thrilling … I’m very excited about 2018 and the years following”, Popkiewicz says.