MirriAd appoints Peter Van Den Bussche as Head of Global Content

London 9 October 2013 – Senior international media executive Peter Van Den Bussche joins MirriAd as its Head of Global Content to oversee relationships with studios and content creators around the world. The new hire comes as MirriAd expands its global reach.

131011-Peter-VDBVan Den Bussche has over fifteen years experience in TV production, international distribution and advertiser funded programming. He has previously led Unilever’s International Content Strategy within Unilever’s Global Media Agencies as part of the Global Strategy Unit and at PHD International. Before Unilever he had been Head of Business Development at Zodiak Media Group and Head of International Sales at Endemol Entertainment.

Van Den Bussche’s arrival highlights MirriAd’s growth in Latin America, Asia, Europe and the US with recent airings with Astro in Malaysia, Mediacorp and Sony in Singapore, SCTV and Indosair in Indonesia, Network 7 in Australia, Zee in India, RTL2 and Prosieben in Germany, and Viacom with MTV Italia in Italy.

“MirriAd is at the forefront of the ad market,” says Peter Van Den Bussche, “its award-winning technology is being utilised by brands, broadcasters and content creators across the world already, and in my new role, I will be looking to expand the opportunities we are able to offer to content producers in particular. I’m looking forward to working with Mark Popkiewicz and his team, who are leading the world’s trend in innovative digital brand solutions for the skip generation.”

MirriAd CEO Mark Popkiewicz says, “Peter has an exceptional track record in the industry. He’s a major addition to the team at MirriAd and we look forward to seeing our relationships with studios and content creators grow across the globe.”


For more information please contact

Rebecca Ladbury | Ladbury PR | 0208 969 3934 | Rebecca@ladburypr.com

Pavla Kopecna | Ladbury PR | 07702 805 887 | pavla@ladburypr.com

Notes to Editors

About MirriAd Limited | www.mirriad.com

MirriAd is a sophisticated ad platform, which unites the world’s greatest content with the world’s most prestigious brands.

Launched in 2008 with a mission to revolutionize advertising for the skip generation, MirriAd’s computer vision technology creates a new standard in advertising where brand integration is an affordable, scalable ad unit capable of running across multiple TV shows and online videos.  MirriAd’s ad units have been extensively researched by Nielsen and proven to achieve outstanding increases in awareness, brand sentiment, and intent to purchase, whilst positively impacting the viewer experience online and on TV. The resulting ads are seamless, automated, authentic, and work effectively on all three screens.

MirriAd’s ad-tech allows brands to talk to their consumers in a contextually relevant way with in-video ad units that are measurable, scalable, and trackable.  In 2013, this technology won an Academy Award. For content owners, it offers a new revenue stream with complete editorial control.

MirriAd has deals with major US studios and has worked with top broadcasters in over 20 countries. It’s also the chosen ad solution for the leading players in the music industry whose videos account for over one billion views a month online.  MirriAd has offices in London, LA and Mumbai www.mirriad.com

About Peter Van Den Bussche

Peter is a senior international media executive with over 15 years of experience in TV production, international TV distribution, advertiser funded programming and general management.

Since February 2012 Peter has been leading Unilever’s International Content Strategy within Unilever’s Global Media Agencies. Initially as part of the Mindshare global team and since January 2013 as part of the Global Strategy Unit at PHD International.

In his capacity of Global Content Leader Unilever, Peter has established regular, high level contacts with all the major international broadcast & production groups, specialist content creators, programme & format distribution companies and has forged relationships with the all new & emerging media platforms.

Peter was responsible for setting up the commercial, sponsorship & integration partnership between Unilever (Hellmann’s), ABC Network & Kintetic Content for the launch  of the prime time food format “The Taste”.

Before joining the Media Agency side of the content business, Peter had a long and established career in television production and international distribution having been Head of Business Development at Zodiak Media Group and Head of International Sales at Endemol Entertainment.

At Endemol, Peter was responsible for establishing “Ready Steady Cook”, “Changing Rooms”, “Deal or No Deal” and “Big Brother” as some of the most successful entertainment formats internationally. Peter also helped re-launch the BAFTA Film Awards and secured broadcast coverage around the world, including in the USA on E! and BBC America.

Together with Freedom Media, Pepsico’s international music marketing agency, Peter set-up the Pepsi Chart Show in Russia, Latin America, Sweden, Portugal, Ireland and Poland.

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