Mirriad and A+E Networks expand in-content advertising opportunities for brands
June 15 2021: Today we’re officially announcing Mirriad’s partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content.
After a series of impactful in-content activities in Q4 2020 within Lifetime® holiday movies programming pillar It’s A Wonderful Lifetime, the A+E Networks team will begin to include in-content advertising for their agency and brand partners as part of their 2021/2022 Upfront opportunities
“This is a powerful new opportunity for brands to connect with our viewers when they’re most engaged in the content they love,” said Peter Olsen, President, Ad Sales, A+E Networks. “We’ve seen the effectiveness of the Mirriad integrations drive significant uplifts in brand effectiveness for our partners campaigns.”
Brands can look forward to even more in-content opportunities to tap into A+E Networks’ programming, which includes movies, original series, and short form content across A+E Networks’ portfolio of brands including A&E®, Lifetime® and The HISTORY Channel™. This breadth of engaging content means plans for further expanding the partnership are already underway and brands will be able to take advantage of this newly unlocked advertising inventory throughout this year, and into 2022 and beyond.
Mirriad’s Academy Award winning technology digitally and seamlessly adds products and branding into existing programs, instantly creating new advertising inventory. Brands are able to reach extensive new audiences by being digitally inserted into the wide range of multi genre programming across the A+E Networks portfolio. For brands, this is a huge advantage as they gain mass exposure to their target audiences without interrupting the viewing experience.
“We’re seeing increased demand from advertisers looking to reach the valuable audiences that A+E Networks programming delivers,” said Mark Melvin, EVP Sales and Brand Partnerships US at Mirriad. “They have been an incredible partner and recognise the importance of innovating the ad experience for their viewers and brand partners.”