Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America
TV & Digital media expert will work with agencies and brands to scale Mirriad’s offer in the US market
New York, NY, March 20, 2019 — Computer vision and AI-powered platform company, Mirriad announced the strategic hiring of Mark Melvin, EVP of Sales & Brand Partnerships. Melvin will be focused on building relationships with advertisers in the North American region, helping them implement ads into already produced video content.
With more than twenty years of experience in the TV and digital media advertising space, Melvin joins Mirriad following sales and management positions at Fox, ABC, Comcast, and most recently Music Choice and Fuse Media. His broad industry experience across all platforms, including TV, digital, and OTT, puts him in a great position to increase Mirriad’s US clients and expand their media reach.
Says Mirriad’s CEO Stephan Beringer, “Mark’s stellar experience leading cross-platform sales teams and his passion to bring in-video advertising to new clients and media properties is key to our growth strategy. Mark will be an excellent addition to our leadership team, as we continue to accelerate in 2019.”
“Joining Mirriad during a transformative time in the ad industry, introducing new advertisers to Mirriad’s in-video offer will be a game changer,” says Mark Melvin. “I am eager to bring Mirriad’s innovative technology to market at a time when marketers and content creators need new solutions to reach their viewers and effectively monetize their content across all screens. I look forward to working with the team to scale the US market.”
Recently, Mirriad announced the appointment of Stephan Beringer to the role of CEO and Jana Eisenstein as President of the company. The new member of the expanding executive team will be based in New York.
Mirriad is an established computer vision and AI-powered platform company, built on Academy-Award winning entertainment tech, with 14 patents.
Using sophisticated technologies, Mirriad connects people with brands, through seamless ad insertions in popular linear and digital content. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience.
Research has consistently shown in-video advertising to be highly effective for the marketer and preferred by audiences on TV, online, and mobile.
Mirriad is headquartered in London, with offices in New York, Paris, Munich, Mumbai, and Shanghai.