Luckin Coffee uses Mirriad technology to build brand awareness
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness.
To date, Luckin assets have been embedded in over 100 scenes in 11 shows that have appeared on Tencent’s video platform, including the popular drama Over the Sea I Come to You. These assets, which include outdoor posters, storefronts and products featuring the Luckin Coffee logo, were inserted into the most contextually relevant scenes identified by Mirriad’s advanced computer vision technology powered by AI.
Eye-tracking research conducted by Kantar demonstrated high visibility and audience awareness of the ad insertions.
The 3,000-store chain plans to run more brand insertions as part of the campaign with Mirriad.