Mirriad receives glowing write-up in The Motley Fool

Mirriad receives glowing write-up in The Motley Fool

Words by Kirsten Mackay for The Motley Fool

October 1, 2020: Mirriad Advertising (LSE:MIRI) is another AIM stock that recently reported its interim results. It uses its patented AI targeted ads to integrate seamlessly into the user experience. It’s had an exciting year, despite the pandemic, with revenue increasing by 109% to £897k, year-on-year. Over the past six-months Mirriad’s share price has risen 425%.

It recently launched on the OTC market in the US and is focusing on growing its revenues there. One area it’s particularly keen on is the music industry and aims to increase revenue through targeted advertising in music videos.

With China’s commercial activity bouncing back, things look to be continuing well there too. Mirriad’s already halfway through a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. Its technology integrates with Tencent’s videos to distribute branded content to its large audiences.

I like what I see in this company and the rising Mirriad share price shows I’m not alone. I’m particularly impressed by its Tencent collaboration and think it could be a good time to buy shares in this ambitious business. However, as an AIM-listed company, it still comes with the risk of share price volatility and lack of liquidity.

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