Mirriad partners with Pact’s Future 30 to support emerging talent in the industry
New talent is the lifeblood of the creative industries and Mirriad is passionate about supporting that talent. We have partnered with Pact on their brilliant Future30 initiative whereby they issued a national call out to find 30 of the UK’s most exciting new indies who have the potential to become the gamechangers of the future.
The 30 companies have now been selected. The benefits of the scheme include two years’ free Pact membership and a supercharged, tailored development programme giving participants access to industry experts to help them to develop and grow their businesses. We are proud to be one of those partners as our in-content advertising solution is a proven way to support producers by helping them generate additional revenues without interrupting their viewers’ experience.
As part of the Pact scheme, we are now offering the Future30 companies 20% off their first Mirriad campaign. However, we charge no upfront fees or production costs. We simply take a revenue share once we successfully partner with and integrate the right brands within your content. This 20% discount will be applied to Mirriad’s share of revenue from your first campaign.
Our AI technology scans content to find exactly the most relevant and impactful spot in a programme for a brand placement to feature. We recently did just that for Channel 4, Rightmove and Location, Location, Location, a good example we think of a major brand, leading broadcaster and successful TV show embracing what Mirriad can offer. We hope you will too. According to recent research* over 90% of viewers like Mirriad’s in content advertising solution and think it appears ‘natural’, preferring it to pre-roll or spot advertising.
*Average across multiple recent research studies of Mirriad campaigns. Studies run by Kantar and Touluna on Mirriad’s in-content advertising solution.
Pact is the UK screen sector trade body representing and supporting independent production and distribution companies. Situated across the UK, their members range from one-person start-ups right through to international super indies, and are responsible for some of the world’s most critically-acclaimed and popular TV programmes and films.
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