Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video
July 1, 2020: Kodaline follows the release of their new album One Day At A Time by sharing an inspiring new video for their current single ‘Say Something’. The video is the first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness in-content advertising for music artists using different streaming and social platforms.
Responding to the challenging impact that lockdown has had upon the creation of video content, B-Unique asked Kodaline’s long-term visual collaborator Stevie Russell to produce a video in collaboration with Mirriad. Russell’s concept fulfilled its full potential by utilising Mirriad’s expertise with digital AI and collaborating with Raja for some of its visual effects.
The resulting video tells a small yet perfectly formed story about thinking big. A toddler dreams of going into space, becoming an aerospace engineer, pilot and astronaut to make that ambition a reality. Our miniature intergalactic hero heads for the stars before returning to earth with a bump and a tasty treat. ‘Say Something’ captures the emotional resonance that Kodaline have an innate gift for expressing, while also providing an uplifting escape from the current situation.
With the video’s uplifting messages of creativity and empowerment, Mirriad secured the participation of UNICEF, whose mission includes enabling overall child well-being and playful and safe learning.
‘Say Something’ represents one of the highlights of Kodaline’s One Day At A Time album. The band’s fourth studio set has already accumulated 28.5 million streams and looks set to add a bold new chapter to a career that has included three #1 albums in Ireland, two Top 5 albums in the UK, and more than a billion streams at Spotify.
Director Stevie Russell commented: “I pitched the idea to management expecting them to laugh about it and say ‘yeah right, no thanks.’ When they jumped at the idea I realised I had made a huge mistake, as I now had to deliver. Thankfully, an incredible baby and the team across Ireland, the UK and India made it all possible.”
Martin Toher, co-president at B-Unique Records, added: “It’s incredibly exciting to work with the Oscar and Emmy winning Mirriad on something so innovative and ground breaking. This is a whole new untapped world for bands and artists, and could provide a lucrative alternative income stream for artists at a time when traditional income from live music has been severely affected.”
“Created so quickly and under the extraordinary constraints of lock down, this beautiful video shows how our technology can be transformative in the hands of true creatives,” said Stephan Beringer, CEO of Mirriad. “The experience of working with Stevie Russell, whose brilliant ideas created a perfect canvas for the stunning effects, was elevating for us. This touching video should have incredible resonance not only with the millions of Kodaline fans around the world.”