Knorr: Increasing top of mind awareness

Knorr: Increasing top of mind awareness

Goal

Knorr was seeking a powerful new advertising format to quickly drive awareness during a key campaign period.

Solution

Knorr chose MyTVSuper’s popular TV drama ”Come Home Love Lo and Behold“ to reach its target audience. Mirriad embedded their ad units into the most contextually relevant scenes across 10 episodes, and Mirriad’s technology successfully delivered Knorr’s signage and products in the existing shows. The campaign successfully reached the target audience, reaching over 3M impressions.

Results

Impressions 3.1M

Recall in-video ad 48%

Brand Awareness 34% Up 4PPT

 
Source: Percent point increase post campaign group vs pre campaign group. Research by MyTVsuper. Sample: 39,555 pre campaign/17,303 post campaign, online survey amongst who watched “Come Home Love Lo and Behold
Download the case study

YOU MAY BE INTERESTED IN

Sadness, romance, or disgust? Research puts brands in emotional context

Sadness, romance, or disgust? Research puts brands in emotional context

Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception.
The path to emotional optimization in content

The path to emotional optimization in content

Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should.
Driving brand value with emotionally intelligent advertising in content

Driving brand value with emotionally intelligent advertising in content

Working to make deeper connections with viewers, Mirriad is taking ad targeting to a new level through emotional intelligence—integrating brands in content that evokes rich emotional responses to drive higher relevance and brand value.