INSIGHTS

Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Mirriad and Tecate beer partner to enhance in-content advertising

Mirriad and Tecate beer partner to enhance in-content advertising

May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.

Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season

How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season

Welcome to the holiday movie season—you’re late. Hallmark Channel started its “Countdown to Christmas” on October 23, and kicked it into high gear over Thanksgiving weekend when it premiered six new titles. All told, the network king of Christmas cheer projects it will reach 60 to 70 million unduplicated viewers in Q4, more than any other.

Find your brand’s holiday movie moment with Mirriad

Find your brand’s holiday movie moment with Mirriad

We love holiday movies because they're filled with people and places we know so well. Classic holiday movie moments can be the perfect context for brands who want to be seen by engaged audiences in key shopping months. Mirriad Identifies the contexts that make sense for your brand, then digitally inserts them into scenes viewers won't want to skip.

4 holiday product placements you’ll definitely remember

4 holiday product placements you’ll definitely remember

This shortlist of memorable holiday product placements will remind you why holiday movie moments are so potent. Find out how to get your brand in content airing now

Mirriad’s technology enables media first for popular UK reality show

Mirriad’s technology enables media first for popular UK reality show

Mirriad, the leading in-content advertising company, today announces its collaboration with Electric Glue and 4Sales to incorporate a novel in-content product placement for Rightmove, the UK’s biggest property website, within Channel 4’s popular peak time property show Location, Location, Location.

A new in-depth report highlights the power of Hispanic audiences

A new in-depth report highlights the power of Hispanic audiences

By integrating into the content Hispanic audiences love, Mirriad allows brands to immerse themselves authentically, becoming a part of Hispanic culture in a genuine way, rather than emulating it.

Brands and bands are finding new reach, relevance and revenue through in-content advertising

Brands and bands are finding new reach, relevance and revenue through in-content advertising

Music Alliance is a specialist division of Mirriad dedicated to growing creative and financial opportunities for artists, while at the same time giving brands new reach and relevance by making them part of the zeitgeist, seamlessly integrated into the hyper-relevant environment of today’s hottest music videos.

Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China

Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China

After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021.

Mirriad and A+E Networks expand in-content advertising opportunities for brands

Mirriad and A+E Networks expand in-content advertising opportunities for brands

Today we're officially announcing Mirriad's partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content.

In-content advertising in Food and Drink related content is giving brands

In-content advertising in Food and Drink related content is giving brands

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s

Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

This triangulation between brands, content creators and audiences, is at the core of Mirriad’s in-content solution. Ensuring brand safety, creative integrity and viewing experiences are protected, are essential to the success of any in-content advertising.

How brands and advertisers are feeling the power of in-content emotional targeting

How brands and advertisers are feeling the power of in-content emotional targeting

In-content advertising allows brands to target audiences by emotion in a brand-new way while offering a simple solution to ad avoidance and the impending death of cookies.

BBC Business discusses how Mirriad’s in-content solution is revolutionising advertising by giving brands a new kind of reach

BBC Business discusses how Mirriad’s in-content solution is revolutionising advertising by giving brands a new kind of reach

A new BBC Business feature discovers how the advertising industry is now turning to technology that can seamlessly insert computer-generated images into content, including Mirriad’s own in-content advertising solution.

Essential Reading: The Future of Advertising Report 2021 is here

Essential Reading: The Future of Advertising Report 2021 is here

Find out how "the future of ads is no ads and AI is the enabler", as Raconteur and The Times comprehensively unpack the challenges we all face in The Future of Advertising Report 2021.

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did the trading themselves, and we were off to the races.

Philip Mattimoe joins Mirriad as Chief Technology Officer

Philip Mattimoe joins Mirriad as Chief Technology Officer

Mirriad is pleased to announce that Philip Mattimoe has joined our team as Chief Technology Officer. Following an oversubscribed fundraise towards the end of 2020, this hire comes as we redouble strategic focus on our patented technologies to drive future growth.

SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad

SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Mirriad launches the Music Alliance connecting artists, brands and fans

Mirriad launches the Music Alliance connecting artists, brands and fans

Introducing the Music Alliance, connecting artists, brands and fans to drive creativity and revenue.

Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform

Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform

This year’s Digiday Technology Awards winners - Mirriad played foundational roles in enabling media companies and marketers to earn money from their content

Mirriad unveils debut Condé Nast campaign

Mirriad unveils debut Condé Nast campaign

In our debut campaign with ever iconic partners Condé Nast we get a taste of the high life.

Mirriad signs new contract with US-based tier one entertainment and media giant

Mirriad signs new contract with US-based tier one entertainment and media giant

Mirriad, the computer vision, technology and AI platform company, is pleased to announce it has today signed a new two-year commercial agreement with one of the largest and best-known US-based content producers and distributors which has significant global reach.

Night of the Living Dead Brands breathes new life into content this Halloween

Night of the Living Dead Brands breathes new life into content this Halloween

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Mirriad serve up fresh content opportunities in food and lifestyle entertainment

Mirriad serve up fresh content opportunities in food and lifestyle entertainment

Mirriad have all the ingredients for a tasty Q4 as we announce new entertainment partnerships across 1000's of hours of food and lifestyle related entertainment.

Digiday Tech Awards 2020 nominate Mirriad

Digiday Tech Awards 2020 nominate Mirriad

Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlight the tech companies driving the digital media industry forward—or as Digiday themselves say:

Mirriad receives glowing write-up in The Motley Fool

Mirriad receives glowing write-up in The Motley Fool

The Motley Fool reports on Mirriad Advertising's "exciting" interim results, which saw revenue increase by 109% to £897k, year-on-year. "I like what I see," writes Kirsteen Mackay, referring to our two-year exclusive agreement with Tencent, a renewed and energetic focus on the music video industry and an impressive trajectory for growth.

Mirriad announces new partnerships with multiple music artists

Mirriad announces new partnerships with multiple music artists

Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window

CEO discusses interims and US listing with president of Edison Rachel Caroll

CEO discusses interims and US listing with president of Edison Rachel Caroll

An exciting week for Mirriad with our shares trading in the US, positive interim results and new research from Edison which highlights the accelerating adoption of our award wining technology!

Latest research from Edison shows ‘myriad opportunities’ at Mirriad

Latest research from Edison shows ‘myriad opportunities’ at Mirriad

Edison Group this week released research detailing the substantial opportunity Mirriad's technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time!

Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

The first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness in-content advertising for music artists using different streaming and social platforms.

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising.

Mirriad CEO Stephan Beringer speaks to Edison as part of new research

Mirriad CEO Stephan Beringer speaks to Edison as part of new research

Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising.

Mirriad’s AI slips ads into empty spaces in online videos

Mirriad’s AI slips ads into empty spaces in online videos

Software company Mirriad has developed a way for adverts to be “inserted” into films and television shows streamed online. It uses artificial intelligence techniques to recognize objects in a scene and spot slots where branded goods and posters can be added without looking out of place.

Univision brings dynamic product placements to telenovelas

Univision brings dynamic product placements to telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision.

How AI technology will change the way we treat advertising in 2020

How AI technology will change the way we treat advertising in 2020

Breaking news: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us.

You see Pepsi, I see Coke: New tricks for product placement

You see Pepsi, I see Coke: New tricks for product placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-generated imagery.

Condé Nast signs video-first deal with ad tech company Mirriad

Condé Nast signs video-first deal with ad tech company Mirriad

A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast

In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers.

AI is digitally pasting products into your favorite films and TV

AI is digitally pasting products into your favorite films and TV

Ad blockers aren’t going to be useful for much longer. Major entertainment companies including Univision and 20th Century Fox are now using artificial intelligence to digitally insert advertisements

TF1 Pub and SEAT win ‘Data and Creativity Grand Prix’ for Automotive category

TF1 Pub and SEAT win ‘Data and Creativity Grand Prix’ for Automotive category

SEAT is the first advertiser to inaugurate the virtual product placement offer in a leading French saga, Tomorrow Belongs to Us, on TF1, a campaign managed by the teams of TF1 LIVE and the Fuse agency Re-Mind PHD.

Luckin Coffee uses Mirriad technology to build brand awareness

Luckin Coffee uses Mirriad technology to build brand awareness

Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness.

Sadness and disgust among emotions that drive brand value, says biometric study

Sadness and disgust among emotions that drive brand value, says biometric study

Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value. The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove significant value increases across all brands and products that were tested included potato chips, Lysol disinfectant wipes and Jeep Wrangler.

Sadness, romance, or disgust? Research puts brands in emotional context

Sadness, romance, or disgust? Research puts brands in emotional context

Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception.

The path to emotional optimization in content

The path to emotional optimization in content

Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should.

Driving brand value with emotionally intelligent advertising in content

Driving brand value with emotionally intelligent advertising in content

Working to make deeper connections with viewers, Mirriad is taking ad targeting to a new level through emotional intelligence—integrating brands in content that evokes rich emotional responses to drive higher relevance and brand value.

Ctrip: Driving brand awareness and consideration

Ctrip: Driving brand awareness and consideration

Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’.

Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution

Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution

Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.

Biometric study reveals link between emotions in entertainment content and brand value

Biometric study reveals link between emotions in entertainment content and brand value

Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested.

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité

First ad perception study of in-video advertising in France

First ad perception study of in-video advertising in France

Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company.

SEAT: Complementing product placement with in-video ads drives KPIs

SEAT: Complementing product placement with in-video ads drives KPIs

SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions.

Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision

Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision

NEW YORK, NY, July 11, 2019: Computer vision and AI-powered platform company Mirriad, today announced it has received

Lumen wins award at European Innovation Council using Mirriad’s computer vision technology

Lumen wins award at European Innovation Council using Mirriad’s computer vision technology

Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to see designs in context.