Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution
With recent reports that Amazon and NBCU/Peacock are entering the in-content advertising space, it is exciting to see the opportunity within the area grow. Mirriad leads this new advertising category in a landscape that has been unexplored by others until recent months.
Mirriad and Tecate beer partner to enhance in-content advertising
May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership
PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution
Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.
Tecate choose Mirriad to immerse their brand into multicultural music content
Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past
Mirriad and CANAL+ Brand Solutions deliver in-content first for French cinema
Mirriad, the leading in-content advertising company, announces a partnership with CANAL+ Brand Solutions to launch a new premium advertising offer.
Brands and bands are finding new reach, relevance and revenue through in-content advertising
Music Alliance is a specialist division of Mirriad dedicated to growing creative and financial opportunities for artists, while at the same time giving brands new reach and relevance by making them part of the zeitgeist, seamlessly integrated into the hyper-relevant environment of today’s hottest music videos.
Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards
May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s
Contextual relevance rules when it comes to Mirriad’s in-content advertising solution
This triangulation between brands, content creators and audiences, is at the core of Mirriad’s in-content solution. Ensuring brand safety, creative integrity and viewing experiences are protected, are essential to the success of any in-content advertising.
How brands and advertisers are feeling the power of in-content emotional targeting
In-content advertising allows brands to target audiences by emotion in a brand-new way while offering a simple solution to ad avoidance and the impending death of cookies.
Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform
This year’s Digiday Technology Awards winners - Mirriad played foundational roles in enabling media companies and marketers to earn money from their content
Mirriad unveils debut Condé Nast campaign
In our debut campaign with ever iconic partners Condé Nast we get a taste of the high life.
Mirriad signs new contract with US-based tier one entertainment and media giant
Mirriad, the computer vision, technology and AI platform company, is pleased to announce it has today signed a new two-year commercial agreement with one of the largest and best-known US-based content producers and distributors which has significant global reach.
Digiday Tech Awards 2020 nominate Mirriad
Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlight the tech companies driving the digital media industry forward—or as Digiday themselves say:
Mirriad receives glowing write-up in The Motley Fool
The Motley Fool reports on Mirriad Advertising's "exciting" interim results, which saw revenue increase by 109% to £897k, year-on-year. "I like what I see," writes Kirsteen Mackay, referring to our two-year exclusive agreement with Tencent, a renewed and energetic focus on the music video industry and an impressive trajectory for growth.
Mirriad announces new partnerships with multiple music artists
Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window
CEO discusses interims and US listing with president of Edison Rachel Caroll
An exciting week for Mirriad with our shares trading in the US, positive interim results and new research from Edison which highlights the accelerating adoption of our award wining technology!
Latest research from Edison shows ‘myriad opportunities’ at Mirriad
Edison Group this week released research detailing the substantial opportunity Mirriad's technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time!
Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video
The first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness in-content advertising for music artists using different streaming and social platforms.
Univision brings dynamic product placements to telenovelas
Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision.
Condé Nast signs video-first deal with ad tech company Mirriad
A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast
TF1 Pub and SEAT win ‘Data and Creativity Grand Prix’ for Automotive category
SEAT is the first advertiser to inaugurate the virtual product placement offer in a leading French saga, Tomorrow Belongs to Us, on TF1, a campaign managed by the teams of TF1 LIVE and the Fuse agency Re-Mind PHD.
Luckin Coffee uses Mirriad technology to build brand awareness
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness.
Ctrip: Driving brand awareness and consideration
Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’.
Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution
Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad
NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité
First ad perception study of in-video advertising in France
Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company.
SEAT: Complementing product placement with in-video ads drives KPIs
SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions.
Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision
NEW YORK, NY, July 11, 2019: Computer vision and AI-powered platform company Mirriad, today announced it has received
Lumen wins award at European Innovation Council using Mirriad’s computer vision technology
Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to see designs in context.
TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer
Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partnership.
T-Mobile: Using in-video ads to amplify TV spot campaigns
T-Mobile wanted to make the most of its TV ad spend to engage Hispanic adults 18 to 49 while driving brand consideration. Other critical goals included improving ad awareness and brand favorability while amplifying its existing TV spot campaign.
Knorr: Increasing top of mind awareness
Knorr was seeking a powerful new advertising format to quickly drive awareness during a key campaign period. Knorr chose MyTVSuper’s popular TV drama ”Come Home Love Lo and Behold“ to reach its target audience. Mirriad embedded their ad units into the most contextually relevant scenes across 10 episodes, and Mirriad’s technology successfully delivered Knorr’s signage and products in the existing shows. The campaign successfully reached the target audience, reaching over 3M impressions.
Mirriad wins 2018 Content Innovation Award
NEW YORK, NY — October 18, 2018 — Video technology company Mirriad today announced its In-Video Ad Unit
New survey ranks contextual relevancy as top solution to improve viewer experience
Let’s face it: We all know the traditional TV ad model is challenged. The industry is working to counter this, with talk of reducing ad loads and stopping viewer erosion while proving that traditional advertising still works.
Mirriad wins Best Video Marketing and Advertising Platform in the Digiday Technology Awards
Video technology company Mirriad has been recognized as the Best Video Marketing and Advertising Platform in the Digiday Technology Awards. The online publisher and media company will honor Mirriad and other winners at Digiday’s year-end awards gala at The Lighthouse on November 14 in New York.
Globosat and Mirriad launch innovative in-video solution in Brazil
Globosat and the British video tech company Mirriad, announce their exclusive partnership on PayTV. The agreement allows advertisers to incorporate their advertisements into existing entertainment programs. Beyond that, the technology provides scale to brands through a proprietary platform which allows for the delivery of campaigns through a target profile and contextually relevant content.
Tangeche: Building awareness and increasing consideration with young drivers
Tangeche was launching a new auto-leasing app for mobile users, and wanted to target young drivers.
In-video advertising comes to China
This week Mirriad unveils a new ad unit, available to brands and advertisers across the globe.
Cutting through the clutter to strengthen brand health metrics
Johnson & Johnson wanted to strengthen the brand image of ‘Fruit Essentials Clean & Clear’ among 15-19 year olds.
Driving awareness ahead of the Samsung Series C product launch
Samsung wanted to create a broad reach campaign to improve ad visibility and drive awareness for the launch of C Series mobile device.