INSIGHTS

Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among Multicultural and LGBTQIA+ Audiences

Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among Multicultural and LGBTQIA+ Audiences

To date in 2022, Lexus and Mirriad have developed brand placements across four music videos, enabling Lexus to effectively reach key multicultural and LGBTQIA+ audiences. 

Mirriad partners with Pact’s Future 30 to support emerging talent in the industry

Mirriad partners with Pact’s Future 30 to support emerging talent in the industry

New talent is the lifeblood of the creative industries and Mirriad is passionate about supporting that talent. We have partnered with Pact on their brilliant Future30 initiative whereby they issued a national call out to find 30 of the UK’s most exciting new indies who have the potential to become the gamechangers of the future.

Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer

Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer

Stephan Beringer, CEO of Mirriad Advertising, discusses the partnership agreement struck with a major US media agency and why the US market is so important.

Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China

Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China

After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021.

Mirriad and A+E Networks expand in-content advertising opportunities for brands

Mirriad and A+E Networks expand in-content advertising opportunities for brands

Today we're officially announcing Mirriad's partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content.

Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s

SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad

SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Condé Nast signs video-first deal with ad tech company Mirriad

Condé Nast signs video-first deal with ad tech company Mirriad

A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast

Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution

Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution

Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité

Globosat and Mirriad launch innovative in-video solution in Brazil

Globosat and Mirriad launch innovative in-video solution in Brazil

Globosat and the British video tech company Mirriad, announce their exclusive partnership on PayTV. The agreement allows advertisers to incorporate their advertisements into existing entertainment programs. Beyond that, the technology provides scale to brands through a proprietary platform which allows for the delivery of campaigns through a target profile and contextually relevant content.