Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution
Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.
Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer
Stephan Beringer, CEO of Mirriad Advertising, discusses the partnership agreement struck with a major US media agency and why the US market is so important.
Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China
After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021.
Mirriad and A+E Networks expand in-content advertising opportunities for brands
Today we're officially announcing Mirriad's partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content.
Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards
May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s
BBC Business discusses how Mirriad’s in-content solution is revolutionising advertising by giving brands a new kind of reach
A new BBC Business feature discovers how the advertising industry is now turning to technology that can seamlessly insert computer-generated images into content, including Mirriad’s own in-content advertising solution.
Technology and innovation specialist Kelsey Lynn Skinner joins Mirriad board
Mirriad is pleased to announce the appointment of Kelsey Lynn Skinner as a non-executive director, with immediate effect. Kelsey will also join the Audit and Remuneration Committees.
AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer
In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did the trading themselves, and we were off to the races.
Philip Mattimoe joins Mirriad as Chief Technology Officer
Mirriad is pleased to announce that Philip Mattimoe has joined our team as Chief Technology Officer. Following an oversubscribed fundraise towards the end of 2020, this hire comes as we redouble strategic focus on our patented technologies to drive future growth.
Mirriad launches the Music Alliance connecting artists, brands and fans
Introducing the Music Alliance, connecting artists, brands and fans to drive creativity and revenue.
Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform
This year’s Digiday Technology Awards winners - Mirriad played foundational roles in enabling media companies and marketers to earn money from their content
Mirriad signs new contract with US-based tier one entertainment and media giant
Mirriad, the computer vision, technology and AI platform company, is pleased to announce it has today signed a new two-year commercial agreement with one of the largest and best-known US-based content producers and distributors which has significant global reach.
Digiday Tech Awards 2020 nominate Mirriad
Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlight the tech companies driving the digital media industry forward—or as Digiday themselves say:
Mirriad receives glowing write-up in The Motley Fool
The Motley Fool reports on Mirriad Advertising's "exciting" interim results, which saw revenue increase by 109% to £897k, year-on-year. "I like what I see," writes Kirsteen Mackay, referring to our two-year exclusive agreement with Tencent, a renewed and energetic focus on the music video industry and an impressive trajectory for growth.
Mirriad announces new partnerships with multiple music artists
Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window
CEO discusses interims and US listing with president of Edison Rachel Caroll
An exciting week for Mirriad with our shares trading in the US, positive interim results and new research from Edison which highlights the accelerating adoption of our award wining technology!
Latest research from Edison shows ‘myriad opportunities’ at Mirriad
Edison Group this week released research detailing the substantial opportunity Mirriad's technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time!
Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry
In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising.
Mirriad CEO Stephan Beringer speaks to Edison as part of new research
Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising.
Univision brings dynamic product placements to telenovelas
Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision.
Condé Nast signs video-first deal with ad tech company Mirriad
A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers.
TF1 Pub and SEAT win ‘Data and Creativity Grand Prix’ for Automotive category
SEAT is the first advertiser to inaugurate the virtual product placement offer in a leading French saga, Tomorrow Belongs to Us, on TF1, a campaign managed by the teams of TF1 LIVE and the Fuse agency Re-Mind PHD.
The path to emotional optimization in content
Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should.
Ctrip: Driving brand awareness and consideration
Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’.
Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution
Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision
NEW YORK, NY, July 11, 2019: Computer vision and AI-powered platform company Mirriad, today announced it has received
Lumen wins award at European Innovation Council using Mirriad’s computer vision technology
Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to see designs in context.
Mirriad adds Niteen Crawford-Prajapati as Chief Technology Officer
Platform has reinvented the way brands place ads within linear TV and digital video New York, NY, April
TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer
Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partnership.
Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America
Computer vision and AI-powered platform company, Mirriad announced the strategic hiring of Mark Melvin, EVP of Sales & Brand Partnerships. Melvin will be focused on building relationships with advertisers in the North American region, helping them implement ads into already produced video content.
Mirriad wins 2018 Content Innovation Award
NEW YORK, NY — October 18, 2018 — Video technology company Mirriad today announced its In-Video Ad Unit
Mirriad appoints Jana Eisenstein as President
Mirriad, a video technology business delivering next generation in-video branding and advertising, has appointed Jana Eisenstein as President of the company, it was announced today by Stephan Beringer, Mirriad’s Chief Executive Officer.
Mirriad appoints Stephan Beringer as Chief Executive Officer
Mirriad, a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive Officer, effective 1st October 2018
Mirriad wins Best Video Marketing and Advertising Platform in the Digiday Technology Awards
Video technology company Mirriad has been recognized as the Best Video Marketing and Advertising Platform in the Digiday Technology Awards. The online publisher and media company will honor Mirriad and other winners at Digiday’s year-end awards gala at The Lighthouse on November 14 in New York.
Globosat and Mirriad launch innovative in-video solution in Brazil
Globosat and the British video tech company Mirriad, announce their exclusive partnership on PayTV. The agreement allows advertisers to incorporate their advertisements into existing entertainment programs. Beyond that, the technology provides scale to brands through a proprietary platform which allows for the delivery of campaigns through a target profile and contextually relevant content.
Mirriad expands global executive team with strategic new hires
Video technology company Mirriad today announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research and Insights, and Neha Warrier, who has been named VP of Sales in India.
In-video advertising comes to China
This week Mirriad unveils a new ad unit, available to brands and advertisers across the globe.