INSIGHTS

Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution

As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution

With recent reports that Amazon and NBCU/Peacock are entering the in-content advertising space, it is exciting to see the opportunity within the area grow. Mirriad leads this new advertising category in a landscape that has been unexplored by others until recent months.

Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots

Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots

Holiday shopping season is underway. And this year, marketers and media buyers are finding last-minute shopping (for video inventory) is more complicated than ever. Premium inventory is in short supply, and brands are puzzling over how to get in front of consumers’ eyeballs while it really counts.

4 holiday product placements you’ll definitely remember

4 holiday product placements you’ll definitely remember

This shortlist of memorable holiday product placements will remind you why holiday movie moments are so potent. Find out how to get your brand in content airing now

Mirriad’s technology enables media first for popular UK reality show

Mirriad’s technology enables media first for popular UK reality show

Mirriad, the leading in-content advertising company, today announces its collaboration with Electric Glue and 4Sales to incorporate a novel in-content product placement for Rightmove, the UK’s biggest property website, within Channel 4’s popular peak time property show Location, Location, Location.

A new in-depth report highlights the power of Hispanic audiences

A new in-depth report highlights the power of Hispanic audiences

By integrating into the content Hispanic audiences love, Mirriad allows brands to immerse themselves authentically, becoming a part of Hispanic culture in a genuine way, rather than emulating it.

Brands and bands are finding new reach, relevance and revenue through in-content advertising

Brands and bands are finding new reach, relevance and revenue through in-content advertising

Music Alliance is a specialist division of Mirriad dedicated to growing creative and financial opportunities for artists, while at the same time giving brands new reach and relevance by making them part of the zeitgeist, seamlessly integrated into the hyper-relevant environment of today’s hottest music videos.

In-content advertising in Food and Drink related content is giving brands

In-content advertising in Food and Drink related content is giving brands

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Mirriad’s Music Alliance hits the headlines

Mirriad’s Music Alliance hits the headlines

Mirriad's Music Alliance makes headlines this week with coverage across music media and tabloid press. Music Week, The Evening Standard, Record of the Day, The Sun, and Complete Music Update (CMU) have joined the growing chorus of support for the initiative that's uniting bands, brands and fans.

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did the trading themselves, and we were off to the races.

Mirriad launches the Music Alliance connecting artists, brands and fans

Mirriad launches the Music Alliance connecting artists, brands and fans

Introducing the Music Alliance, connecting artists, brands and fans to drive creativity and revenue.

Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform

Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform

This year’s Digiday Technology Awards winners - Mirriad played foundational roles in enabling media companies and marketers to earn money from their content

Mirriad serve up fresh content opportunities in food and lifestyle entertainment

Mirriad serve up fresh content opportunities in food and lifestyle entertainment

Mirriad have all the ingredients for a tasty Q4 as we announce new entertainment partnerships across 1000's of hours of food and lifestyle related entertainment.

Digiday Tech Awards 2020 nominate Mirriad

Digiday Tech Awards 2020 nominate Mirriad

Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlight the tech companies driving the digital media industry forward—or as Digiday themselves say:

Latest research from Edison shows ‘myriad opportunities’ at Mirriad

Latest research from Edison shows ‘myriad opportunities’ at Mirriad

Edison Group this week released research detailing the substantial opportunity Mirriad's technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time!

Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

The first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness in-content advertising for music artists using different streaming and social platforms.

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising.

How AI technology will change the way we treat advertising in 2020

How AI technology will change the way we treat advertising in 2020

Breaking news: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us.

You see Pepsi, I see Coke: New tricks for product placement

You see Pepsi, I see Coke: New tricks for product placement

First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-generated imagery.

In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers.

AI is digitally pasting products into your favorite films and TV

AI is digitally pasting products into your favorite films and TV

Ad blockers aren’t going to be useful for much longer. Major entertainment companies including Univision and 20th Century Fox are now using artificial intelligence to digitally insert advertisements

Sadness and disgust among emotions that drive brand value, says biometric study

Sadness and disgust among emotions that drive brand value, says biometric study

Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value. The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove significant value increases across all brands and products that were tested included potato chips, Lysol disinfectant wipes and Jeep Wrangler.

Sadness, romance, or disgust? Research puts brands in emotional context

Sadness, romance, or disgust? Research puts brands in emotional context

Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception.

The path to emotional optimization in content

The path to emotional optimization in content

Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should.

Driving brand value with emotionally intelligent advertising in content

Driving brand value with emotionally intelligent advertising in content

Working to make deeper connections with viewers, Mirriad is taking ad targeting to a new level through emotional intelligence—integrating brands in content that evokes rich emotional responses to drive higher relevance and brand value.

Biometric study reveals link between emotions in entertainment content and brand value

Biometric study reveals link between emotions in entertainment content and brand value

Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested.

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité

Lumen wins award at European Innovation Council using Mirriad’s computer vision technology

Lumen wins award at European Innovation Council using Mirriad’s computer vision technology

Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to see designs in context.

New survey ranks contextual relevancy as top solution to improve viewer experience

New survey ranks contextual relevancy as top solution to improve viewer experience

Let’s face it: We all know the traditional TV ad model is challenged. The industry is working to counter this, with talk of reducing ad loads and stopping viewer erosion while proving that traditional advertising still works.

How reduced ad loads and innovation will move the TV ad industry forward

How reduced ad loads and innovation will move the TV ad industry forward

TV’s are everywhere, affixed to your wall, becoming the wall or in your hand. We have more entertainment than ever in the history of video and are spending ever more on entertaining the world’s sprawling population while we try to satiate the overwhelming appetite for storytelling.

Mirriad launches highly scalable In-Video Ad Unit

Mirriad launches highly scalable In-Video Ad Unit

Video technology company Mirriad today announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Visual Impact Score (VIS) designed to ensure advertisers can count on quality brand exposure within mainstream popular video content.

Gaining cultural relevance and increasing brand favorability

Gaining cultural relevance and increasing brand favorability

Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush

Driving awareness and strengthening brand health metrics

Driving awareness and strengthening brand health metrics

Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds.