INSIGHTS

Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Mirriad partners with Pact’s Future 30 to support emerging talent in the industry

Mirriad partners with Pact’s Future 30 to support emerging talent in the industry

New talent is the lifeblood of the creative industries and Mirriad is passionate about supporting that talent. We have partnered with Pact on their brilliant Future30 initiative whereby they issued a national call out to find 30 of the UK’s most exciting new indies who have the potential to become the gamechangers of the future.

Mirriad and Tecate beer partner to enhance in-content advertising

Mirriad and Tecate beer partner to enhance in-content advertising

May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.

Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Mirriad and CANAL+ Brand Solutions deliver in-content first for French cinema

Mirriad and CANAL+ Brand Solutions deliver in-content first for French cinema

Mirriad, the leading in-content advertising company, announces a partnership with CANAL+ Brand Solutions to launch a new premium advertising offer.

Find your brand’s holiday movie moment with Mirriad

Find your brand’s holiday movie moment with Mirriad

We love holiday movies because they're filled with people and places we know so well. Classic holiday movie moments can be the perfect context for brands who want to be seen by engaged audiences in key shopping months. Mirriad Identifies the contexts that make sense for your brand, then digitally inserts them into scenes viewers won't want to skip.

Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots

Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots

Holiday shopping season is underway. And this year, marketers and media buyers are finding last-minute shopping (for video inventory) is more complicated than ever. Premium inventory is in short supply, and brands are puzzling over how to get in front of consumers’ eyeballs while it really counts.

4 holiday product placements you’ll definitely remember

4 holiday product placements you’ll definitely remember

This shortlist of memorable holiday product placements will remind you why holiday movie moments are so potent. Find out how to get your brand in content airing now

Mirriad’s technology enables media first for popular UK reality show

Mirriad’s technology enables media first for popular UK reality show

Mirriad, the leading in-content advertising company, today announces its collaboration with Electric Glue and 4Sales to incorporate a novel in-content product placement for Rightmove, the UK’s biggest property website, within Channel 4’s popular peak time property show Location, Location, Location.

A new in-depth report highlights the power of Hispanic audiences

A new in-depth report highlights the power of Hispanic audiences

By integrating into the content Hispanic audiences love, Mirriad allows brands to immerse themselves authentically, becoming a part of Hispanic culture in a genuine way, rather than emulating it.

Brands and bands are finding new reach, relevance and revenue through in-content advertising

Brands and bands are finding new reach, relevance and revenue through in-content advertising

Music Alliance is a specialist division of Mirriad dedicated to growing creative and financial opportunities for artists, while at the same time giving brands new reach and relevance by making them part of the zeitgeist, seamlessly integrated into the hyper-relevant environment of today’s hottest music videos.

Mirriad and A+E Networks expand in-content advertising opportunities for brands

Mirriad and A+E Networks expand in-content advertising opportunities for brands

Today we're officially announcing Mirriad's partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content.

In-content advertising in Food and Drink related content is giving brands

In-content advertising in Food and Drink related content is giving brands

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

This triangulation between brands, content creators and audiences, is at the core of Mirriad’s in-content solution. Ensuring brand safety, creative integrity and viewing experiences are protected, are essential to the success of any in-content advertising.

How brands and advertisers are feeling the power of in-content emotional targeting

How brands and advertisers are feeling the power of in-content emotional targeting

In-content advertising allows brands to target audiences by emotion in a brand-new way while offering a simple solution to ad avoidance and the impending death of cookies.

Essential Reading: The Future of Advertising Report 2021 is here

Essential Reading: The Future of Advertising Report 2021 is here

Find out how "the future of ads is no ads and AI is the enabler", as Raconteur and The Times comprehensively unpack the challenges we all face in The Future of Advertising Report 2021.

SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad

SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Mirriad launches the Music Alliance connecting artists, brands and fans

Mirriad launches the Music Alliance connecting artists, brands and fans

Introducing the Music Alliance, connecting artists, brands and fans to drive creativity and revenue.

Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform

Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform

This year’s Digiday Technology Awards winners - Mirriad played foundational roles in enabling media companies and marketers to earn money from their content

Mirriad unveils debut Condé Nast campaign

Mirriad unveils debut Condé Nast campaign

In our debut campaign with ever iconic partners Condé Nast we get a taste of the high life.

Mirriad signs new contract with US-based tier one entertainment and media giant

Mirriad signs new contract with US-based tier one entertainment and media giant

Mirriad, the computer vision, technology and AI platform company, is pleased to announce it has today signed a new two-year commercial agreement with one of the largest and best-known US-based content producers and distributors which has significant global reach.

Night of the Living Dead Brands breathes new life into content this Halloween

Night of the Living Dead Brands breathes new life into content this Halloween

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Mirriad serve up fresh content opportunities in food and lifestyle entertainment

Mirriad serve up fresh content opportunities in food and lifestyle entertainment

Mirriad have all the ingredients for a tasty Q4 as we announce new entertainment partnerships across 1000's of hours of food and lifestyle related entertainment.

Mirriad announces new partnerships with multiple music artists

Mirriad announces new partnerships with multiple music artists

Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window

Latest research from Edison shows ‘myriad opportunities’ at Mirriad

Latest research from Edison shows ‘myriad opportunities’ at Mirriad

Edison Group this week released research detailing the substantial opportunity Mirriad's technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time!

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising.

Univision brings dynamic product placements to telenovelas

Univision brings dynamic product placements to telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision.

How AI technology will change the way we treat advertising in 2020

How AI technology will change the way we treat advertising in 2020

Breaking news: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us.

Condé Nast signs video-first deal with ad tech company Mirriad

Condé Nast signs video-first deal with ad tech company Mirriad

A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast

Sadness, romance, or disgust? Research puts brands in emotional context

Sadness, romance, or disgust? Research puts brands in emotional context

Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception.

Driving brand value with emotionally intelligent advertising in content

Driving brand value with emotionally intelligent advertising in content

Working to make deeper connections with viewers, Mirriad is taking ad targeting to a new level through emotional intelligence—integrating brands in content that evokes rich emotional responses to drive higher relevance and brand value.

Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution

Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution

Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité

First ad perception study of in-video advertising in France

First ad perception study of in-video advertising in France

Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company.

SEAT: Complementing product placement with in-video ads drives KPIs

SEAT: Complementing product placement with in-video ads drives KPIs

SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions.

New survey ranks contextual relevancy as top solution to improve viewer experience

New survey ranks contextual relevancy as top solution to improve viewer experience

Let’s face it: We all know the traditional TV ad model is challenged. The industry is working to counter this, with talk of reducing ad loads and stopping viewer erosion while proving that traditional advertising still works.

Gaining cultural relevance and increasing brand favorability

Gaining cultural relevance and increasing brand favorability

Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush

Driving awareness and strengthening brand health metrics

Driving awareness and strengthening brand health metrics

Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds.