INSIGHTS

Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Mirriad and Tecate beer partner to enhance in-content advertising

Mirriad and Tecate beer partner to enhance in-content advertising

May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.

Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past

Mirriad unveils debut Condé Nast campaign

Mirriad unveils debut Condé Nast campaign

In our debut campaign with ever iconic partners Condé Nast we get a taste of the high life.

Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

The first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness in-content advertising for music artists using different streaming and social platforms.

Univision brings dynamic product placements to telenovelas

Univision brings dynamic product placements to telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision.

Condé Nast signs video-first deal with ad tech company Mirriad

Condé Nast signs video-first deal with ad tech company Mirriad

A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast

Luckin Coffee uses Mirriad technology to build brand awareness

Luckin Coffee uses Mirriad technology to build brand awareness

Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness.

Ctrip: Driving brand awareness and consideration

Ctrip: Driving brand awareness and consideration

Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’.

Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution

Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution

Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité

First ad perception study of in-video advertising in France

First ad perception study of in-video advertising in France

Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company.

SEAT: Complementing product placement with in-video ads drives KPIs

SEAT: Complementing product placement with in-video ads drives KPIs

SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions.

Freshwrapp: Using in-video ads to drive brand consideration

Freshwrapp: Using in-video ads to drive brand consideration

Goal Freshwrapp wanted to use its TV ad budget to engage female consumers 25 to 55 years old