Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
Mirriad and Tecate beer partner to enhance in-content advertising
May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership
PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution
Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.
Tecate choose Mirriad to immerse their brand into multicultural music content
Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past
Mirriad unveils debut Condé Nast campaign
In our debut campaign with ever iconic partners Condé Nast we get a taste of the high life.
Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video
The first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness in-content advertising for music artists using different streaming and social platforms.
Univision brings dynamic product placements to telenovelas
Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision.
Condé Nast signs video-first deal with ad tech company Mirriad
A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast
Luckin Coffee uses Mirriad technology to build brand awareness
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness.
Ctrip: Driving brand awareness and consideration
Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’.
Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution
Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad
NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité
First ad perception study of in-video advertising in France
Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company.
SEAT: Complementing product placement with in-video ads drives KPIs
SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions.
Freshwrapp: Using in-video ads to drive brand consideration
Goal Freshwrapp wanted to use its TV ad budget to engage female consumers 25 to 55 years old