4 holiday product placements you’ll definitely remember
It’s October and the holiday movie season is getting off to a rolling start. Hallmark is about to begin its countdown to Christmas—and networks like Lifetime, UP Entertainment, and GAC Family, and others are following close behind.
Why so soon? Shopping season is already well underway, and advertisers know it. According to the National Retail Federation, 40% of consumers start their shopping before Halloween. And positioning yourself within the warm and cozy context of holiday content boosts brand affinity.
Specifically, our study with Spark Neuro showed an 11% lift for food advertisers when positioned against “anticipation” moments, a 3% increase for automotive brands when appearing within “nostalgic” content, and a 16% lift for CPG brands positioned within “joyful” moments.
But don’t take our word for it. This short list of memorable holiday brand placements is sure to remind you why holiday movie moments are so potent. Stroll down memory lane, then get in touch with Mirriad to see how digital in-content placements can get your brand into holiday content airing right now. Get in touch with Mirriad to learn more about in-content advertising OR Schedule a demo.
Red Ryder BB Gun, A Christmas Story
Perhaps the greatest placement of all time, young Ralphie’s quest to obtain a Red Rider BB gun with “a compass in the stock and this thing that tells time” is a key plot point, the subject of fantasy and ridicule. Even the department store Santa warns him, “You’ll shoot your eye out, kid.” But in the end, Christmas wins out, and Ralphie’s father sneaks the rifle under the tree. Pure poetry.
Will Ferrell as a man-sized elf finds the world outside of the North Pole full of wonder, even if the people around him have their doubts. Ferrell introduces his host family to the four elfin food groups: candy, candy canes, candy corns, and syrup. His choice of a nutritious breakfast includes spaghetti slathered in chocolate syrup and covered with crumbled Pop-Tarts. Yummy?
Brut aftershave, Home Alone
It can’t get much better than your product inspiring the movie poster moment. Kevin, impressed with his adult-like independence, narrates his very grown-up morning routine in this bathroom scene, where he also sprinkles on the Shower-to-Shower powder. But it’s the Brut aftershave that steals the scene when Kevin slaps some on his tender skin for a biting surprise.
Macy’s, Miracle on 34th Street
This classic black and white film stars child actor Natalie Wood as a precocious non-believer in Santa, only to find herself on the lap of the real deal in the one and only Macy’s at Herald Square. Macy’s should have won the best supporting Oscar here, as it’s where much of the Christmas magic takes place.