Follow all the latest news and views from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
What is Virtual Product Placement and What it Means for Advertising
Product placement is rapidly changing in the industry. There is a rejuvenation called virtual product placement, a new capability that allows advertisers to digitally insert their brands into content which can also be done at scale. As marketing budgets are shifting away from linear, advertisers are reassessing how to best optimize their media spend.
Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among Multicultural and LGBTQIA+ Audiences
To date in 2022, Lexus and Mirriad have developed brand placements across four music videos, enabling Lexus to effectively reach key multicultural and LGBTQIA+ audiences.
As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution
With recent reports that Amazon and NBCU/Peacock are entering the in-content advertising space, it is exciting to see the opportunity within the area grow. Mirriad leads this new advertising category in a landscape that has been unexplored by others until recent months.
Mirriad partners with Pact’s Future 30 to support emerging talent in the industry
New talent is the lifeblood of the creative industries and Mirriad is passionate about supporting that talent. We have partnered with Pact on their brilliant Future30 initiative whereby they issued a national call out to find 30 of the UK’s most exciting new indies who have the potential to become the gamechangers of the future.
Mirriad and Tecate beer partner to enhance in-content advertising
May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership
PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution
Mirriad’s in-content advertising solution is among the exciting companies PepsiCo Labs are enlisting as they look beyond traditional ads.
Tecate choose Mirriad to immerse their brand into multicultural music content
Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past
How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season
Welcome to the holiday movie season—you’re late. Hallmark Channel started its “Countdown to Christmas” on October 23, and kicked it into high gear over Thanksgiving weekend when it premiered six new titles. All told, the network king of Christmas cheer projects it will reach 60 to 70 million unduplicated viewers in Q4, more than any other.
Mirriad and CANAL+ Brand Solutions deliver in-content first for French cinema
Mirriad, the leading in-content advertising company, announces a partnership with CANAL+ Brand Solutions to launch a new premium advertising offer.
Find your brand’s holiday movie moment with Mirriad
We love holiday movies because they're filled with people and places we know so well. Classic holiday movie moments can be the perfect context for brands who want to be seen by engaged audiences in key shopping months. Mirriad Identifies the contexts that make sense for your brand, then digitally inserts them into scenes viewers won't want to skip.
Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots
Holiday shopping season is underway. And this year, marketers and media buyers are finding last-minute shopping (for video inventory) is more complicated than ever. Premium inventory is in short supply, and brands are puzzling over how to get in front of consumers’ eyeballs while it really counts.
4 holiday product placements you’ll definitely remember
This shortlist of memorable holiday product placements will remind you why holiday movie moments are so potent. Find out how to get your brand in content airing now
Mirriad’s technology enables media first for popular UK reality show
Mirriad, the leading in-content advertising company, today announces its collaboration with Electric Glue and 4Sales to incorporate a novel in-content product placement for Rightmove, the UK’s biggest property website, within Channel 4’s popular peak time property show Location, Location, Location.
A new in-depth report highlights the power of Hispanic audiences
By integrating into the content Hispanic audiences love, Mirriad allows brands to immerse themselves authentically, becoming a part of Hispanic culture in a genuine way, rather than emulating it.
Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer
Stephan Beringer, CEO of Mirriad Advertising, discusses the partnership agreement struck with a major US media agency and why the US market is so important.
Brands and bands are finding new reach, relevance and revenue through in-content advertising
Music Alliance is a specialist division of Mirriad dedicated to growing creative and financial opportunities for artists, while at the same time giving brands new reach and relevance by making them part of the zeitgeist, seamlessly integrated into the hyper-relevant environment of today’s hottest music videos.
Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China
After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021.
Mirriad and A+E Networks expand in-content advertising opportunities for brands
Today we're officially announcing Mirriad's partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content.
In-content advertising in Food and Drink related content is giving brands
Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past
Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards
May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s
Contextual relevance rules when it comes to Mirriad’s in-content advertising solution
This triangulation between brands, content creators and audiences, is at the core of Mirriad’s in-content solution. Ensuring brand safety, creative integrity and viewing experiences are protected, are essential to the success of any in-content advertising.
How brands and advertisers are feeling the power of in-content emotional targeting
In-content advertising allows brands to target audiences by emotion in a brand-new way while offering a simple solution to ad avoidance and the impending death of cookies.
BBC Business discusses how Mirriad’s in-content solution is revolutionising advertising by giving brands a new kind of reach
A new BBC Business feature discovers how the advertising industry is now turning to technology that can seamlessly insert computer-generated images into content, including Mirriad’s own in-content advertising solution.
Essential Reading: The Future of Advertising Report 2021 is here
Find out how "the future of ads is no ads and AI is the enabler", as Raconteur and The Times comprehensively unpack the challenges we all face in The Future of Advertising Report 2021.
Technology and innovation specialist Kelsey Lynn Skinner joins Mirriad board
Mirriad is pleased to announce the appointment of Kelsey Lynn Skinner as a non-executive director, with immediate effect. Kelsey will also join the Audit and Remuneration Committees.
Mirriad’s Music Alliance hits the headlines
Mirriad's Music Alliance makes headlines this week with coverage across music media and tabloid press. Music Week, The Evening Standard, Record of the Day, The Sun, and Complete Music Update (CMU) have joined the growing chorus of support for the initiative that's uniting bands, brands and fans.
AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer
In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did the trading themselves, and we were off to the races.
Philip Mattimoe joins Mirriad as Chief Technology Officer
Mirriad is pleased to announce that Philip Mattimoe has joined our team as Chief Technology Officer. Following an oversubscribed fundraise towards the end of 2020, this hire comes as we redouble strategic focus on our patented technologies to drive future growth.
SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad
Good content should never be left to rot. Using some Mirriad magic we're resurrecting brands of the past
Mirriad launches the Music Alliance connecting artists, brands and fans
Introducing the Music Alliance, connecting artists, brands and fans to drive creativity and revenue.
Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform
This year’s Digiday Technology Awards winners - Mirriad played foundational roles in enabling media companies and marketers to earn money from their content
Mirriad unveils debut Condé Nast campaign
In our debut campaign with ever iconic partners Condé Nast we get a taste of the high life.
Mirriad signs new contract with US-based tier one entertainment and media giant
Mirriad, the computer vision, technology and AI platform company, is pleased to announce it has today signed a new two-year commercial agreement with one of the largest and best-known US-based content producers and distributors which has significant global reach.
Night of the Living Dead Brands breathes new life into content this Halloween
Mirriad serve up fresh content opportunities in food and lifestyle entertainment
Mirriad have all the ingredients for a tasty Q4 as we announce new entertainment partnerships across 1000's of hours of food and lifestyle related entertainment.
Digiday Tech Awards 2020 nominate Mirriad
Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlight the tech companies driving the digital media industry forward—or as Digiday themselves say:
Mirriad receives glowing write-up in The Motley Fool
The Motley Fool reports on Mirriad Advertising's "exciting" interim results, which saw revenue increase by 109% to £897k, year-on-year. "I like what I see," writes Kirsteen Mackay, referring to our two-year exclusive agreement with Tencent, a renewed and energetic focus on the music video industry and an impressive trajectory for growth.
Mirriad announces new partnerships with multiple music artists
Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window
CEO discusses interims and US listing with president of Edison Rachel Caroll
An exciting week for Mirriad with our shares trading in the US, positive interim results and new research from Edison which highlights the accelerating adoption of our award wining technology!
Latest research from Edison shows ‘myriad opportunities’ at Mirriad
Edison Group this week released research detailing the substantial opportunity Mirriad's technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time!
Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video
The first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness in-content advertising for music artists using different streaming and social platforms.
Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry
In an extended interview for Proactive Investors our CEO, Stephan, and Tim Jones, Head of Research and Insights, explain how Mirriad can dramatically improve viewers’ experience of video advertising.
Mirriad CEO Stephan Beringer speaks to Edison as part of new research
Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising.
Mirriad’s AI slips ads into empty spaces in online videos
Software company Mirriad has developed a way for adverts to be “inserted” into films and television shows streamed online. It uses artificial intelligence techniques to recognize objects in a scene and spot slots where branded goods and posters can be added without looking out of place.
Univision brings dynamic product placements to telenovelas
Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision.
How AI technology will change the way we treat advertising in 2020
Breaking news: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us.
You see Pepsi, I see Coke: New tricks for product placement
First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be inserted into a show during the editing, thanks to computer-generated imagery.
Condé Nast signs video-first deal with ad tech company Mirriad
A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers.
AI is digitally pasting products into your favorite films and TV
Ad blockers aren’t going to be useful for much longer. Major entertainment companies including Univision and 20th Century Fox are now using artificial intelligence to digitally insert advertisements
TF1 Pub and SEAT win ‘Data and Creativity Grand Prix’ for Automotive category
SEAT is the first advertiser to inaugurate the virtual product placement offer in a leading French saga, Tomorrow Belongs to Us, on TF1, a campaign managed by the teams of TF1 LIVE and the Fuse agency Re-Mind PHD.
Luckin Coffee uses Mirriad technology to build brand awareness
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness.
Sadness and disgust among emotions that drive brand value, says biometric study
Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value. The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove significant value increases across all brands and products that were tested included potato chips, Lysol disinfectant wipes and Jeep Wrangler.
Sadness, romance, or disgust? Research puts brands in emotional context
Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception.
The path to emotional optimization in content
Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should.
Driving brand value with emotionally intelligent advertising in content
Working to make deeper connections with viewers, Mirriad is taking ad targeting to a new level through emotional intelligence—integrating brands in content that evokes rich emotional responses to drive higher relevance and brand value.
Ctrip: Driving brand awareness and consideration
Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’.
Mirriad partners with Tencent, to reach huge entertainment audiences with branded content solution
Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
Biometric study reveals link between emotions in entertainment content and brand value
Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested.
FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad
NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité
First ad perception study of in-video advertising in France
Computer vision and AI-powered platform company Mirriad today revealed success metrics stemming from its in-video advertising campaign for SEAT, the automotive company.
SEAT: Complementing product placement with in-video ads drives KPIs
SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions.
Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision
NEW YORK, NY, July 11, 2019: Computer vision and AI-powered platform company Mirriad, today announced it has received
Lumen wins award at European Innovation Council using Mirriad’s computer vision technology
Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to see designs in context.
Freshwrapp: Using in-video ads to drive brand consideration
Goal Freshwrapp wanted to use its TV ad budget to engage female consumers 25 to 55 years old
Mirriad adds Niteen Crawford-Prajapati as Chief Technology Officer
Platform has reinvented the way brands place ads within linear TV and digital video New York, NY, April
TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer
Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partnership.
Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America
Computer vision and AI-powered platform company, Mirriad announced the strategic hiring of Mark Melvin, EVP of Sales & Brand Partnerships. Melvin will be focused on building relationships with advertisers in the North American region, helping them implement ads into already produced video content.
T-Mobile: Using in-video ads to amplify TV spot campaigns
T-Mobile wanted to make the most of its TV ad spend to engage Hispanic adults 18 to 49 while driving brand consideration. Other critical goals included improving ad awareness and brand favorability while amplifying its existing TV spot campaign.
Knorr: Increasing top of mind awareness
Knorr was seeking a powerful new advertising format to quickly drive awareness during a key campaign period. Knorr chose MyTVSuper’s popular TV drama ”Come Home Love Lo and Behold“ to reach its target audience. Mirriad embedded their ad units into the most contextually relevant scenes across 10 episodes, and Mirriad’s technology successfully delivered Knorr’s signage and products in the existing shows. The campaign successfully reached the target audience, reaching over 3M impressions.
Mirriad wins 2018 Content Innovation Award
NEW YORK, NY — October 18, 2018 — Video technology company Mirriad today announced its In-Video Ad Unit
Mirriad appoints Jana Eisenstein as President
Mirriad, a video technology business delivering next generation in-video branding and advertising, has appointed Jana Eisenstein as President of the company, it was announced today by Stephan Beringer, Mirriad’s Chief Executive Officer.
Mirriad appoints Stephan Beringer as Chief Executive Officer
Mirriad, a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive Officer, effective 1st October 2018
New survey ranks contextual relevancy as top solution to improve viewer experience
Let’s face it: We all know the traditional TV ad model is challenged. The industry is working to counter this, with talk of reducing ad loads and stopping viewer erosion while proving that traditional advertising still works.
How reduced ad loads and innovation will move the TV ad industry forward
TV’s are everywhere, affixed to your wall, becoming the wall or in your hand. We have more entertainment than ever in the history of video and are spending ever more on entertaining the world’s sprawling population while we try to satiate the overwhelming appetite for storytelling.
Mirriad wins Best Video Marketing and Advertising Platform in the Digiday Technology Awards
Video technology company Mirriad has been recognized as the Best Video Marketing and Advertising Platform in the Digiday Technology Awards. The online publisher and media company will honor Mirriad and other winners at Digiday’s year-end awards gala at The Lighthouse on November 14 in New York.
Globosat and Mirriad launch innovative in-video solution in Brazil
Globosat and the British video tech company Mirriad, announce their exclusive partnership on PayTV. The agreement allows advertisers to incorporate their advertisements into existing entertainment programs. Beyond that, the technology provides scale to brands through a proprietary platform which allows for the delivery of campaigns through a target profile and contextually relevant content.
Mirriad expands global executive team with strategic new hires
Video technology company Mirriad today announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research and Insights, and Neha Warrier, who has been named VP of Sales in India.
Mirriad launches highly scalable In-Video Ad Unit
Video technology company Mirriad today announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Visual Impact Score (VIS) designed to ensure advertisers can count on quality brand exposure within mainstream popular video content.
Tangeche: Building awareness and increasing consideration with young drivers
Tangeche was launching a new auto-leasing app for mobile users, and wanted to target young drivers.
In-video advertising comes to China
This week Mirriad unveils a new ad unit, available to brands and advertisers across the globe.
Cutting through the clutter to strengthen brand health metrics
Johnson & Johnson wanted to strengthen the brand image of ‘Fruit Essentials Clean & Clear’ among 15-19 year olds.
Driving awareness ahead of the Samsung Series C product launch
Samsung wanted to create a broad reach campaign to improve ad visibility and drive awareness for the launch of C Series mobile device.
Gaining cultural relevance and increasing brand favorability
Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush
Driving awareness and strengthening brand health metrics
Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds.