Gaining cultural relevance and increasing brand favorability

Bushmills was founded in 1608 and is the world’s oldest whiskey distillery.

Goal

Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush.

Solution

Bushmills chose Viceland as the best premium content to reach its target audience of males 21-34, and then chose to use Mirriad In-Video Advertising. We embedded their ad units into the most contextually relevant scenes, and Mirriad’s technology successfully delivered Bushmills’ brand messages at scale in existing Viceland episodes.

Results

Brand Perception 81% positive impact 
Perception improves a lot 54%
Perception improves a little 28%

SOURCE: Ipsos: Viceland Bushmills Ad Effectiveness. June 2016.  Question: Did seeing Bushmills Black Bush in an ad for VICELAND change your perception about the product or brand?