Gaining cultural relevance and increasing brand favorability
Goal
Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush.
Solution
Bushmills chose Viceland as the best premium content to reach its target audience of males 21-34, and then chose to use Mirriad In-Video Advertising. We embedded their ad units into the most contextually relevant scenes, and Mirriad’s technology successfully delivered Bushmills’ brand messages at scale in existing Viceland episodes.
Results
Brand Perception 81% positive impact
Perception improves a lot 54%
Perception improves a little 28%
