02

January

Driving awareness and strengthening brand health metrics

Nissan is a Japanese multinational automobile manufacturer headquartered in Yokohama

Goal

Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds.

Solution

Nissan Note chose popular cop drama series Alarm für Cobra 11 in Germany to reach its target audience and opted to use Mirriad In-Video Advertising.  We embedded their ad units into the most contextually relevant scenes, and Mirriad’s technology successfully delivered Nissan Note’s brand message at scale in existing Alarm für Cobra 11 episodes over the course of four consecutive weeks.

Results

Brand awareness 38%

Perfect match 64% Agree it fits well with the content

Nissan is innovative 43% Up 22PPT

Nissan is likeable 51% Up 12PPT

Download the case study here.

SOURCE: IP Deutschland. November 2013; target: adults 14-59 years, n=223 “Alarm für Cobra 11”; methodology: Mobile Online-Survey using the “I love MyMedia” Research app by IP Deutschland

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