12

February

Driving awareness ahead of the Samsung Series C product launch

Samsung is one of the world’s leading electronics companies.

Goal

Samsung wanted to create a broad reach campaign to improve ad visibility and drive awareness for the launch of C Series mobile device.

Solution

Samsung chose Youku’s premium shows to reach its target audience, and then chose to use Mirriad In-Video Advertising. We embedded Samsung’s in-video ad units into the most contextually relevant scenes, and Mirriad’s technology successfully delivered Samsung’s brand messages at scale in existing Youku shows.

Results

Reach 85M

70 episodes 8 shows

64% viewed 1 – 3x 

SOURCE: Data from Youku tudou, ADDATA,2016.6.1-2016.6.28
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