Mirriad’s Music Alliance hits the headlines

Mirriad’s Music Alliance hits the headlines

Mirriad’s Music Alliance makes headlines this week with coverage across music media and tabloid press. Music Week, The Evening Standard, Record of the Day, The Sun, and Complete Music Update (CMU) have joined the growing chorus of support for the initiative that’s uniting bands, brands and fans.

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did the trading themselves, and we were off to the races.

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