Johnson & Johnson: Cutting through the clutter to strengthen brand health metrics


Johnson & Johnson wanted to strengthen the brand image of ‘Fruit Essentials Clean & Clear’ among 15-19 year olds.


They chose SCTV’s popular Fashion TV Indonesia to reach their target audience, and then chose to use Mirriad In-Video Advertising. Mirriad embedded their ad units into the most contextually relevant scenes, and successfully delivered the ‘Fruit Essentials Clean & Clear’ campaign across 7 weeks of Fashion TV episodes.


Brand awareness 81%

Purchase intent 66%

Would recommend 62%

Scale 150 AD UNITS

SOURCE: 2014 research by IPG and J&J