Time-shifting is challenging the efficacy of traditional advertising. Being in the content creates lasting emotional connections with audiences. Brands talk to consumers in a contextually relevant way. Mirriad's APIs connect in-video ad units with traditional advertising opportunities. Mirriad’s dynamic sponsorships work best when combined with broadcast air spots, pre-roll, and banners that surround the premium content the contains your product or signage.
With the challenge of reaching your audience in an evolving media landscape, embedding your brand in content opens up a whole new spectrum of affordable opportunities for guaranteed brand visibility. Embedded branding is flexible, measurable, fast to implement and never ends up on the cutting room floor.
Select content by audience demographic, change brand imagery to suit the audience or the region, choose from multiple distribution platforms
Integrations cannot be skipped and are seamlessly placed, to maximize brand visibility and minimize interruption of the viewing experience
Assess the value of the campaign using third party valuation providers