HOW IT WORKS

1 MIRRIAD TRANSFORMS PREMIUM CONTENT INTO MEASURABLE INVENTORY AVAILABLE FOR SALE AS AD UNITS.
2 ADVERTISER SPECIFIES CAMPAIGN PARAMETERS IN THE USUAL WAY; DURATION, FLIGHT TIME OR SCHEDULE, TARGET DEMOGRAPHIC.
3 MIRRIAD DELIVERS BRANDED CONTENT CAMPAIGNS WITHIN 72 HOURS OF APPROVALS.

PATENTED TECHNOLOGY IN ACTION

FEATURE DETECTION AND TRACKING

A vital aspect of Mirriad’s technology is tracking objects and backgrounds through the videos. One technique is to track features, which are special points that are able to be accurately located and identified in each frame.

FEATURE TRACKING WITHOUT VIDEO

When the features are shown without the video, you see the “computer’s view” of the world. If you didn’t know what was in the video, and you saw just the features, would you be able to recognise anything?

REGION SEGMENTATION

To understand where to integrate brands into video automatically, we first split the scene into regions identifiable over the whole video sequence.

OPTICAL FLOW

This shows motion vectors overlaid on the video, showing how the objects in the scene are moving from frame to frame.

3D TRACKING

To place objects into an open space in a 3D scene with a moving camera, 3D tracking is essential. This calculates the camera position and orientation in every frame.

PLANAR TRACKING

To place imagery such as a logo or signage on an existing surface, our tracking technology allows that to be done even if the surface is moving.