The MirriAd Solution
It's a fact that people skip TV ads whenever possible, and that viewing figures drop off by an average of 25% during breaks. We also know that online audiences don't like banner ads, and find ways to block pop-ups. In reality, most people would rather not have their viewing experience interrupted at all.
By embedding brands seamlessly into content, we offer an alternative marketing solution that keeps the viewer happy, and is more likely to generate a positive response. And because our end to end online campaign management system is quick and easy to use, advertisers can take advantage of last minute media opportunities and create scale at short notice.
How it works:
ZoneSenseTM
- Our proprietary ZoneSenseTM technology allows advertisers to place their brands directly into existing content quickly and affordably. No other company out there can do what we do.
- Our unique system inserts the images pixel by pixel, directly replacing existing content. This means the new image inherits all of the same characteristics as the original 'space' so the embedded image is of the highest quality and looks as if it has always been there.
- Our embedding process is fully automated, so we can produce minutes of top quality footage in the time it would take to create just a few seconds' worth using more traditional methods.
- This efficiency has helped us to create a fully scalable solution, suitable for any size project.
Workflow
- When content first becomes available, it is scanned by ZoneSenseTM to identify the best locations for brand placements. Once these areas have been identified, the content is ready for embeds and is quick and easy to re-brand for flexible targeting.
- Our online system lets advertisers view available content, complete with audience demographics, so they can decide what is right for their needs.
- Once advertisers have chosen their media and uploaded their brand images, we quickly create a low-res sample embed for online review and approval.
- Once the final version is embedded, everyone can approve the finished piece before broadcast, anyplace, anytime.
- Advertisers can measure the value of their campaigns, using independent analysis from third party valuation providers.
Measurement
- As digital brand advertising becomes mainstream, third party valuation providers like Repucom are working with us to create new industry standards for measuring ROI
- By valuing opportunities and standardizing the pricing model, we help advertisers to understand the benefits of brand embeds and to effectively calculate equivalent media value
- Independent measurement provides vital metrics which content owners can use to value their media space, and provides advertisers with a benchmark for ROI. In simple terms, value is measured using the following key statistics:
- Overall seconds of exposure
- Number of times that a brand image is seen
- Length of each exposure
- Size of each exposure as a percentage of the screen
- Position of brand embed on screen
- Audience profile
- Expected or actual viewing figures
The easy way to place brands into content
Simple.
Our unique end to end soution creates a new way to reach audiences by digitally embedding brands into content and managing the entire process online.
Seamless.
Defined by our innovative technology, strategic approach, and creative expertise, we have set the bar for organic, high quality, brand placements.
Scalable.
Our patented campaign management system and automated process work together to provide an easy, efficient solution with fast turnarounds.
We do the work. You stay in control.
