ZoneSense™ is MirriAd's unique technology that allows any video to be automatically scanned for suitable advertising zones. These zones are then tracked frame by frame for the duration that they are visible, being tracked for motion, blur and brightness for every pixel within the frame. Any brand or image inserted into one of these pre-tracked zones inherits all of the same blur, reflection and brightness attributes making the insertion look real and as though it was always there.

Advertisers can view an inventory of video files looking for the video or set of videos that best meets their campaign needs. Using MirriAd's highly secure online services an advertiser may select their preferred zones, insert their brand images and view a low quality stream of the embedded advertising video before they commit to a final high quality version.

ZoneSense™ records the size and duration of any embedded ad delivering accurate metrics.