Shot of Product Placement for Smirnoff as Brand Partners with Madonna

Feb 19

Smirnoff has joined forces with Madonna in the latest music video product placement deal.

The star’s video for latest single ‘Give Me All Your Luvin’ – the debut single from her forthcoming album ‘MDNA’ – premiered on YouTube in early February. Smirnoff vodka lines up as the drink of choice in the video’s bar scene.

Smirnoff’s Nightlife Exchange Project Dance was a global Facebook competition that set out to seek a dance star to join Madonna on her next tour. US dancer Lil Buck was finally chosen after a dance-off at New York City’s Roseland Ballroom. He joined the pop star’s dance ensemble at the Bridgestone Super Bowl Half-time Show earlier this month.

Simon Burch is the global brand director for The Smirnoff Co. He said: “Partnering with Madonna has been extraordinary and we are thrilled to deepen the partnership supporting the release of MDNA and ‘Give Me All Your Luvin’.”

Brands are increasingly including product placement in music videos in their advertising armoury thanks to the ease of targeting their prime audience.