All I Want for Christmas is … Justin Bieber to Promote my Brand

Dec 20

Everyone knows Justin Bieber has the marketing ‘Midas Touch’: glue him to a brand and stand back as the sales rush takes your breath away.

Enter Nintendo. Pushing their next generation 3DS out to Bieber’s throng of fans courtesy of product placement in his latest video – a Christmas duet with Mariah Carey – has got to be the advertising scoop of 2011, shooting straight from the hip at the youth market.

The video is shot at Macy’s Department Store in New York. Bieber is merrily Christmas shopping (in full voice) when his friends present him with the very latest in handheld gaming; awe-struck at the look of this seriously awesome piece of gaming genius that’s about to change his life, he fills his shopping trolley with Nintendo-branded boxes.

Much of the Nintendo DS market was young females so this video, and Nintendo’s product placement advertising, is sure to work wonders for their latest innovation: if The Bieber is buying it, surely teens across the world will be saying all they want for Christmas, is a Nintendo 3DS?

Here’s the video in its full glory: skip to about 1:58 – unless of course you’re a closet fan …